One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base. Customers will not have the same shopping experience with large grocery stores. If there are items that customers would like to have available in Kudler stores they are able to communicate that to management. Management can then relay the data to Kathy Kudler who will search the world for the best available items to satisfy the customer. People will not have the loyalty they get from Kudler at other grocery marts.
Company Q, after many years of customer requests, began to offer a limited selection of health-conscience and organic products in all of their stores. Offering organic and other health-conscience offerings in response to customer demand is a positive step in forming a social contract with our customers instead of merely offering them what we feel they need. Understanding our customers means providing them what they want and what they need. Offering high margin products to customers who have neither the financial ability to afford the higher costs associated with those products, nor have a desire to purchase these products will not help Company Q's bottom line. Product choices must be targeted to the consumer.
While Wal-Mart's methods are under scrutiny for the seeming forceful nature, but in reality they just have the power to push suppliers around and pressure small businesses to the brink. The retailer is brutally honest and straight forward about what they need and what they can get in their business ventures. Wal-Mart creates low prices by the threat of outsourcing and pitting suppliers against each other. If a supplier wants to change the terms of their agreement with Wal-Mart, they will simply be shoved aside and replaced by someone who will do what Wal-Mart wants. In order for small businesses to really gain an edge they have to diversify their products and exploit local suppliers, cash in on the advantage of a better enhanced customer experience, and with interaction within the nearby communities.
Smith Consulting Incorporated has been consulted to provide insight on the system build. The main areas to address will be network security to prevent data loss or theft. This could result in the loss of privacy and possibly violate our own terms and conditions to the customers. This could lead to additional costly legal fees, loss of Kudler Fine Foods’ reputation, and a lack of confidence in the company by the affected customers. The loss of data could also lead to competing stores gaining the information for their own use that could result in further revenue
Because of their consistently low prices on products, their competitors have lowered their prices in order to compete with Wal-Mart. In turn, this has driven overall prices down. Wal-Mart has also created many new jobs and increased tax revenues. Businesses that are located next to Wal-Mart stores have also benefited from them because customers who are shopping at Wal-Mart will stop at other businesses before or after shopping at Wal-Mart ("Walmartstores.com: Economic Opportunity"). Because of the impact Wal-Mart has had not only on the retail industry in the United States, but also globally, I think it is safe to say that Wal-Mart is a very secure company.
Advertising is a large part of Target’s marketing management. The retail stores sell a large variety of high quality items at lower prices than the competitors, therefore, selling more products. Target’s marketing team is constantly re-evaluating the products sold to assure that their customers stay satisfied with the items that are in stock. To guarantee that customers stay completely satisfied, Target will special order items if requested by a customer. To continue to be the largest retail store, Target has to make sure that their prices are the lowest and that the products they sell meet all of the wants and needs of each customer.
Is Wal-Mart Good for America? Dennize Sayago Wal-Mart is one of our nation’s largest retailers. It is known for its “incredible low prices.” Many American families relay on Wal-Mart for affordable shopping, claiming that the store saves them large amounts of money. Although this may be true for some Americans, Wal-Mart is at fault for many of the economic hardships that are dealt by many other Americans. With the popularity of Wal-Mart growing, one would think that it is a manufacturers’ dream to sell and endorse their product threw Wal-Mart, but In order to keep their “incredibly low prices” Wal-Mart must be able to buy products
They are a discount store with some locations offering grocery items as well. The particular store that I am discussing is strictly a discount store. K-Mart is owned by Sears Holdings Corporation. Sears Holdings Corporation lists their Vision as the following: “We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships.” Their Mission is to: “Build customer relationships, make more money and improve every day.” Although, K-Mart/Sears Holdings states these as their Vision and Mission, I have found that at their stores they may have not read the statement. During the past few months I have visited K-Mart many times to make purchases as the location is very close to my employer.
It is then important for managers to find the best defenses against technology failures or security breaches. It is important that the consumer not be affected by this as much as at all possible. The impact that technology has on retail is enormous. Certain technologies such as self-checkouts, etc. are ways to give the consumer a choice on how they want their shopping experience to go.
If a business fails to abide by OSHA regulations, heavy fines are applicable. By ignoring regulations and not enforcing them, companies can be fined. Although the extra OSHA training and protection may prove costly at first, the added safety for employees will pay for its self in the long-run. Department stores are treated the same as any other employer by OSHA, but there are some particular regulations of which they must be especially mindful. While employed at Wal-Mart in 2009 I had a firsthand experience as to why OSHA regulations were important.