[Type the company name] | Research Project | Wal-Mart and Target | | | 4/14/2011 | The document presents an overall research of two major retail stores in the Unites States: Wal-Mart and Target. It presents information regarding their business strategies concerning manufacturing and distributions channels, identify their comparative advantages, recognize new goals, compare their strategy marketing strategies and ethical values, and a final comparison and identifying who is the benchmark. | Wal-Mart Wal-Mart Stores, Inc is a multinational corporation that consists of 8,500 retail stores across the United Sates and 15 other countries. The company was founded by Sam Walton in 1962 with the philosophy of high volume low cost items in small towns. It later expanded to cities to gain more market share.
Walmart sells many items at ridiculously low prices. They are able to offer low prices on their items due to an incredible mark-up on imported products. Especially in today's economy, the buck is the big winner. Everyone wants to save money, and they can do that by shopping at Walmart, where many items are the lowest price in town, even if it's only by a few pennies. But consumers aren't helping their fellow countryman earn his own living by buying these imported items.
The price sensitive merchandise allows customers to get more for their dollar. Wal-Mart is conveniently open seven days a week, which is appealing in any retail market. The goal is to satisfy the growing needs of customers. The best example of this organizational change that I can think of is the globalization of Wal-Mart. This Organizational change began in 1991 when Sam’s Club opened in Mexico City, Mexico.
In, 1983, the first Sam's Club members-ware house store opened, and the first Supercenter opened in 1988. By 1989, there were 1,402 Walmart stores and 123 Sam's Club locations. There was more job oppurtunities more than ever, and sales have grown from $1 billion to $26 billion. Today, there are 9,826 stores in 28 countries that employ 2.1 million associates, serving more than 176 million customers a year. There are many purposes to why Walmart is so successful, but one of the main reasons is the development of the bar
MBA611 Week 2 | Core Competencies | | | | | Background Kmart was once the one of the largest chain of department stores in United States . The company was established in 1899 by Sebastian S Kresge under the original name SS Kresge Company. However, the first Kmart store was not opened until 1962 in Michigan. The name was officially transformed into Kmart Corporation in 1977. The company receives tremendous attention due to its Blue-light Specials arrangements , where they provide incidental discounts in specific departments of the store The image grew through the 70 's and 80 's (`Corporate History , 2006 When the company enters the 90 's , its course of luck began to change The company no longer experience considerable growth in image and profits , but instead , experienced a chain of problems that finally lead to its bankruptcy in 2002 (Evans , 2002 .
SYSTEMS THEORY Wal-Mart currently utilizes a relational systems theory. They focus on a high buying power with a low selling price. They use their bargaining tactics to purchase large supplies then in return they profit by selling at a fast past through low prices for their consumers. This process has made them very influential in the retail business with an organizational integrity that cannot be
Over its 60 years of business, Lowe’s has expanded all across the country and now operates stores not only in the United States, but also in Mexico and Canada. Although times have changed since Lowe’s first opened its doors in 1946, Lowe’s values have not— the company remains committed to offering high-quality home improvement products at everyday low prices, while delivering superior customer service [ (Lowe's Company Information, 2012) ]. Lowe’s operates more than 1, 745 stores in the United States, Canada, and Mexico. They employ more than 248,000 people and serve about 15 million customers weekly. The stores stock 15 product categories ranging from appliances and tools, to paint, lumber and nursery products.
I feel like Wal-Mart is strong financially. They have continually offered lower prices than their competitors in the discount store industry, and I believe they will continue to do so (“Stock Research Reports - 2011 Stock Ratings - TheStreet Ratings”). Mass merchandising is a form of retailing in which a store sells large quantities of staples at very low prices and has very
Is Wal-Mart Good for America? Dennize Sayago Wal-Mart is one of our nation’s largest retailers. It is known for its “incredible low prices.” Many American families relay on Wal-Mart for affordable shopping, claiming that the store saves them large amounts of money. Although this may be true for some Americans, Wal-Mart is at fault for many of the economic hardships that are dealt by many other Americans. With the popularity of Wal-Mart growing, one would think that it is a manufacturers’ dream to sell and endorse their product threw Wal-Mart, but In order to keep their “incredibly low prices” Wal-Mart must be able to buy products
English1301 12-6-11 Wal-Mart is Bad for America When people hear the phrase “Wal-Mart”, they think of happy faces and low prices. Consumers think about the quick and reliable service, and the convenience of their many locations. Also, people might think about their friend and family that shop there during the weekends, looking for and finding even the most obscure item in their shelves. With all these conveniences, it makes one wonder why anyone would find something wrong with Wal-Mart. However, as consumers are becoming smarter, they are becoming more informed.