Wal Mart Case Study

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Case Study Analysis Wal-Mart Stores, Inc. Introduction The Wal-Mart case study tells the story of a company that began its humble start in Rogers, Arkansas in 1962 and over the next 45 years grew to become a leader on the Fortune 500 list and one of the most admired companies in its industry. In this case study we learn that although Wal-Mart has seen great success in many areas, they have had, and continue to have, their share of challenges. In 2006, Wal-Mart posted sales of $345 billion, and earned $11.7 billion in revenues. Historically, Wal-Mart has had major success in the retail industry. However, recently Wal-Mart has encountered some difficulties trying to sustain their top position, image and reputation. Wal-Mart will need to make some key strategic moves if they hope to restore some of the luster that they have lost in recent years. Case Study Questions for Analysis In this assignment, I will conduct an analysis of Wal-Mart’s external and internal environments. From the two analyses I will develop a comprehensive list of strengths, weaknesses, opportunities, and threats. I will also identify Wal-Mart’s Generic Business-Level Strategy. Based on my analysis of Wal-Mart’s external and internal environments, I will outline primary factors influencing Wal-Mart’s generic business level strategy and organize these primary factors by Stakeholder Group. From Wal-Mart’s generic business-level strategy, I will evaluate their potential for success given the strategic input from my Stakeholder Group analysis. Finally, based on my completed analyses of Wal-Mart’s U.S. business-level strategy, I will identify three strategic issues Wal-Mart must address. I will make specific recommendations for Wal-Mart to strengthen their competitive advantage. Identification of Strategic Issues There are several strategic

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