Wal- Mart Case Study

651 Words3 Pages
1) External Analysis: a) Threat of new entrants: The difficulty to the new entrants start a business is very high because Wal-Mart is very well set in the consumer retail industry. Wal-Mart has many advantages, in 1962 opened the first discount store in Arkansas, that means it is the pioneer in the U.S. that makes competitors work hard to have competitive advantage in front of the “Big monster”; W*M also has also diversified its business into different types of commercial premises to cover the maximum area, having most of the times one or two Wal-Mart premises next to competitors; it also has a very good distribution network with warehouses where stocks the products in geographic and strategic areas, those facts explained above are very hardly and costly to achieve, requires a huge investment to star running a company with similar characteristics; the competitive advantage Wal-Mart has is hard to beat because W*M has a large volume of purchases and get better prices than the competition and also has an absolute cost advantage over other competitors; the brand is very strong and always tries to improve itself by growing, implementing new technologies as the “bar code” for scanning with radio frequency technology in order to ensure accurate pricing, improve efficiency and controlling all products daily. b) Threat of Substitutes: In this market there are little substitutes that offer correctness quality and low pricing products. That is why it is a low pressure over substitute products. Competing with the same products than the competitors in the same market but at the lowest price it is not difficult to get customers opt for retailers Wal-Mart. c) Bargaining Power of Suppliers: Bargaining power of suppliers is very low regarding small and medium suppliers and in terms of bargaining with major suppliers as Procter & Gamble or CocaCola would mean low-medium

More about Wal- Mart Case Study

Open Document