Wal-Mart Essay

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Wal-Mart November 17, 2007 Table of Contents 1. Introduction 2. Wal-Mart in the Global Market 3. Wal-Mart and the Global Economy 4. Wal-Mart and the Global Economy 5. Political and Regulatory Climate 6. Global Competition 7. Global Market Participation 8. Global Marketing Programs 9. The Global Marketing Effort/ Conclusion Introduction In this case report we will discuss several important aspects relating to the marketing strategies, opportunities and issues that giant retailer Wal-Mart is being faced with as they strive to continue their dominance of the retailing sector of the United States and their great presence around the world. Our case report will cover several aspects of their marketing efforts in an attempt to illustrate items covered in each chapter of our text book by using Wal-Mart marketing approaches as an example. We have collected information from several on-line sources as well as articles; in addition we conducted a brief interview with a local Wal-Mart Store’s Assistant Manager who provided us with an insider view of their operations, marketing strategies and everyday life as a member of their management team. Our local economy looks at Wal-Mart as an inexpensive option for consumer goods; their main competitor in the food and perishable goods is H.E.B. which lacks many of the goods and services provided by Wal-Mart stores. The fact that our local economy is always looking at Wal-Mart as their retailer of choice aroused our interest in this company for our case report. When Sam Walton created Wal-Mart in 1962, he declared that three policy goals would define his business: respect for the individual, service to customers, and striving for excellence (www.walmart.com), as these main principles are still in place much as changed over the years for this retailing giant. Wal-Mart became so effective

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