It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
Cover Girl Ad Analysis What’s the best cover girl lip-gloss that’s on the market today? Of course we know that it’s the new wet slicks crystals that make your lips shine without being sticky. Yes, it’s similar like lip balm and it shimmers and glimmers but does it really stay on your lips and don’t smear or run? The over girl ad expresses a strong convincing statement that grabs our attention by showing “America’s Next Top Model” winner Eva wearing the new lip gloss that shows how your lips could be. Cover girl created this ad to simply sell their product and make money off of it.
Recommendation: Tailor a Pinterest Board to draw consumers in and extend our market. Board we put up on Pinterest should be fun and informative. They may not focus solely on our brand but they can allow our consumers to learn about us, trust us and come to use with
Therefore, companies employ various strategies to advertise and sell their products or services. Companies try to promote and sell their products to customers that they have identified in a target market. They implement marketing strategies to help accomplish the goal of profitable sales. Hence, marketing strategies are vital to the success of the company and the marketing strategy that a successful company employs will seek to overcome shortcomings and increase the company’s revenue. Lane Bryant is one such retail store that has developed marketing strategies that has made them one the most profitable retail stores for women who are larger in size.
He said, “If we gave women a chance to make themselves feel sexy in a wonderful, romantic environment, they’d prefer that to going to a mass merchant to buy a three-pack” They started off by making VS seem more flattering and innocent than raunchy by making their store look more upscale with chandeliers and soft colored wallpaper. From there they decided to attract their consumers through marketing ads using three assumptions. The first is the image of a woman’s body and the fact that it can sell any product. Males want to have that fantasy and are all about the appeal of a woman’s image before their personality. Smith states in her article, “Unlike the anorexic or boyish-looking models in most magazines, wearing clothes that fit them like sacks, the typical VS model reveals her curves in undergarments or clothes that typically mold to the body, a button or two discretely undone, a thumb perhaps tucked into her bikini bottom or jeans—as if to ask, “Wouldn’t you like to take this off?” The second and third assumption goes hand in hand which is a women’s self worth and how a man sees that woman.
For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling. Design of the marketing mix to satisfy the needs of the target market: The business will design their marketing mix around of the customers’ demands. This is important that the business design something that will meet the customers demand because they will have more sales and also more profits, if the business doesn’t do this they will lose sales and also a lots of profits, so this is very important that they do this if they don’t it will bring their businesses down. The business will make sure that they are investigation to find out what will be the best products
How Calvin Klein Persuades Consumers There are thousands of new consumer items, from clothing to electronics that come out each season. In order for companies to sell their merchandise, they must find a way to get public recognition. One way they achieve this is by making some sort of claim while also drawing in the audience by appealing to their emotions and values through advertisements. The ad I chose to analyze is by Calvin Klein, promoting the new “Performance” line of clothing. The implicit claim of this image, which I found in Women’s Health magazine, is that you will feel comfortable, sexy, and uninhibited when you work out in Calvin Klein’s Performance wear.
Many of the ads today give an image that in order to be happy and satisfied in life you have to be sexual or look sexy to get ahead. These ads are giving the wrong impression to our very fragile and susceptible young women. I believe
There is no exact age as to when a girl is required, or pleases, to wear makeup, but in our society girls would like to wear makeup when breakouts first occur (usually around the age of middle schooled children). Nevertheless, it is now a norm in our society to see teens and preteens believing that they must wear makeup because of what the media tells them a “beautiful girl” appears like. Popular celebrity magazines like Entertainment Weekly, People, US Weekly and many more, as well as movies, the internet and any other place the media influences can be blamed as to why our younger generations choose to begin wearing makeup at such a young age. At an early age female children should not try to imitate mother by wearing high heels, makeup and what not; instead female children should be gaining proper morals promoted by parents and loved ones in order to produce a idealistic child that every parent wishes upon. The media works hard and goes to any extent when they attempt to gain capital in our capitalistic country.