Vinamilk Marketing Plan

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TABLE OF CONTENTS BACKGROUND 1. INTRODUCTION a. Summary The Vietnam Dairy Products Joint Stock Company was established on the basis of Decision No. 155/2003QD- BCN October 1, 2003 of Ministry of Industry to transfer State-owned Enterprises Company Vietnam Dairy Products Joint Stock Company Vietnam Dairy Products Nam. Certificate of business registration No. 4103001932 by the Company for Planning and Investment of Ho Chi Minh City on November 20, 2003. Before December 1, 2003, the company is state-owned enterprises under the Ministry of Industry. - Full name: The Vietnam Dairy Products Joint Stock Company - Name: VINAMILK - Logo: - Head office: 36-38 Ngo Duc Ke Street, District 1, Ho Chi Minh - Office: 184-186-188 Nguyen Dinh Chieu, District 3, Ho Chi Minh - Tel: (08) 9300 358 Fax: (08) 9305 206 - Web site: www.vinamilk.com.vn - Email: vinamilk@vinamilk.com.vn b. Organization Chart c. Factories d. Awards and Achivement 2. Business Activities: - Production and sales of milk boxes, milk powder, nutrition powder, bread, fresh milk, bean milk, meal, beverage and other dairy products; - Sales of food technology, equipment and spare parts, materials, chemicals and raw materials. - Trading houses, brokers leasing real estate; business warehouse, wharf beach; Business goods transportation by car; loading and unloading of goods; - Production of alcohol sales, beer, beverages, food processing, tea drinks, coffee-roasting grind-phin - soluble; - Production and sales packaging, printed on the packaging; - Production and sales of plastic products. - Clinic. 3. Message of Vinamilk: a. Vision: Vinamilk will be the fastest and sustainable growing healthy dairy and food company by building a long-term competitive advantaged product portfolio across the scale. b. Mission: Vinamilk continues to expand its existing geographical coverage and

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