Video Concept Essay

3650 Words15 Pages
Video Concepts 1. Describe Video Concepts’ business model. Has it been successful? Would you consider Chad Rowan to be a successful entrepreneur? Why or why not? Video Concepts’ business model provided value to customers primarily by keeping prices low, offering a large selection of videos, and making checkout fast and convenient. Until the arrival of Blockbuster Video, Video Concepts was able to capture a dominant share of the local video rental market. Video Concepts offered customers better quality service and more options than competitors, both in terms of the number of videos to choose from, as well as home delivery, and easy access (with stores located in each of Lexington’s three shopping centers). While the customer value proposition of the business model was relatively successful for a short period, there were some errors made in judgment with respect to long-term strategy, and little or no effort was made to adjust to major changes in the market. This is especially true when considering that Video Concepts achieved such rapid grow by consistently reinvesting profits into purchases of additional videotapes and other expansion efforts. This growth came at the expense of paying down debt, which inevitably was unsustainable. In other words, Chad Rowan should have known that Video Concepts was at least somewhat over-leveraged. Despite misjudgments in market scope and need for flexibility, Mr. Rowan was definitely a successful entrepreneur in this case as exhibited by the way he identified market potential, developed a business plan, entered a relatively new and rapidly growing market, competed successfully against other businesses, and earned considerable profits. Rowan, who excelled at providing value to customers, was very business savvy, even adept at evaluating market conditions. Unfortunately, he neglected to properly plan for the major competition (and
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