This demonstrates how Chanel broadened women's fashion. She did this by giving the idea to women that they don't have to be uncomfortable to be fashionable. She believed that a woman can have wide range of clothing that they can feel very comfortable in, all while being very stylish. I think Chanel is also implying that women will be more fashionable and daring with their clothing if they feel confident on how they look in it so this is why comfort comes first. This reveals how women back then were very safe with both their fashion choices and actions.
Product Description This beauty bar will be a product that will offer women a chance to have healthy and beautiful skin at a fraction of the cost. Women want the comfort of being able to buy an efficient product for a fraction of the price. My Renew Beauty Bar will be a great alternative to address the skin care concerns of women at an affordable price. Components of the Product Strategy & the Potential Effects In order to move Renew Beauty Bar into the market there would be a need for a product strategy. The product strategy will involve several components such as branding, product attributes, and strategic positioning.
For example, in Western societies, femininity includes having bronzed and tanned skin. This is often linked to beauty, health and high socioeconomic status as they are wealthy enough to travel around the world (Garvin & Wilson, 1999). However, it can be seen that Asian cultures tend to prefer fair complexions, including Japanese, Korean and Indian cultures (Johansson,
Also, since there are women aged 18-34 in all four clusters, FTC can reach all of the high-valued viewers in this scenario. Cons: Although the broad-based scenario boosts rating, the CPM will decrease due to the unsegmented viewers. What’s more, continuing to program for everyone won’t lead TFC to a new look and there’s a great possibility that TFC’s competitors, such as Lifetime will successfully penetrate the premium CPM groups. “Fashionista” Segmentation Pros: First of all, the specific customer segmentation gives TFC a high CPM, which helps the company to resolve the problem of a downward revenue trend. What’s more, targeting the fashionistas will surely help TFC attract more premium female vierws among the age of 18 to 34, strengthening TFC’s competitiveness against Lifetime in this segmentation.
Our advertising media clearly believe in the power of physical attractiveness to persuade consumers to buy their product. The Wonder Bra ad is successful because it attracts, is remembered, and persuades consumers by sexuality. People are certainly attracted to beauty, though the definition of beauty will differ from person to person and even from context to context, consumers pay more attention to physically attractive people than we would to someone who was not physically attractive. That is why the woman in the Wonder Bra is a very attractive blonde, who has a face that is enticing and flawless. She catches the eye of consumers because she is sexually attracting them.
This suggests that people reading the magazine should follow her healthy attitude towards her figure, and that it is desirable to be slim but not skinny. In terms of interests, Heat magazine believes that women are interested in a variety of different things such as celebrity lives, celebrity gossip, fashion, beauty care, music, films, books, and television. They are all quite stereotypical, for example the majority of film, book and television reviews they feature are for what are termed as ‘girly.’ Most of the film reviews in Heat magazine that are awarded their five star rating, for being something worth watching, are usually romantic comedies. ‘Chick-lit’ books such as
It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
X10/25/2010 Lust and sex appeal are two emotions that dominate the advertisement world. Everyone wants to be perceived as sexy, fun, and attractive by our peers. In order to appeal to these emotions we take part in these materialistic things. Advertisements in Shape magazine have grabbed the attention and captured the desires of their female audience. Shape magazine provides women with the latest information about diet, fitness, healthy living, and beauty products.
The model shows off her femininity by wearing pink, while being tough by fighting the urge to eat unhealthy snacks in the kitchen. However, the colors in the model’s clothing and the product are vibrant in contrast to the faded colors of the kitchen background. Furthermore, the sales pitch is directed to the idea of enjoying what you eat without feeling the complete guilt of a snack. The target audience Trident Splash is trying to reach out to are women who are health conscious. This demographic of women as selected because the main goal of marketing “is to package individuals, or groups of people, in ways that make them useful targets for the advertisers of certain products through certain types of media” (Turow 99).
A womans reproductive role in society relegates her to caretaker, mother, nurturer stature in the household, wife, and sex object. In defining this women not only have to meet this standard in their physical appearance but also have to be just “sexy” enough to attract a man. This makes women appear as a commodity or good rather than human. The discussion of how media influences these social stigmas is presented, from magazines, to commercials, to latest fashion industry trends. You even see it in social media from the “What's trending” sections.