Vice Advertising And Solutions

1852 Words8 Pages
Winly Ng English 1A Sec. 20W Valeria Fong 10/25/2011 • Advertisements are everywhere: in newspapers, at school, on televisions and whatever advertisers can get people’s attention. People are exposed to thousands of advertisements. In “Children, Adolescents, and Advertising,” Committee on Communications reports, “Advertising is a pervasive influence on children and adolescents. Young people view more than 40000 ads per year on television alone and increasingly are being exposed to advertising on the Internet, in magazines, and in schools.” Among all of us, the youngsters are the major audience as they are exposed to more advertisements than the other age groups are. Usually, the sellers of unhealthy products, such as, tobacco, alcohol, fast food, use inappropriate ways to attract the attention of youngsters. This leads to vice marketing. Vice advertisements are usually misleading, unethical, omnipresent, and they use public figures for promotion. Each method can bring up different negative impact to the young ones. In order to solve the effects brought about, the government or government authorized organizations should use both soft and hard paternalistic approaches. For us, the citizens, parental education should be used. First, the vice advertisements are usually misleading, and negative impact to young ones’ health can happen. In “Is Fat the Next Tobacco?,” Roger Parloff observes, “Advertising their products can be part of a balanced and nutritional diet… their products are not typically consumed that way.” In this case, the advertisement is misleading because the truth is hidden from the audience. Audience is misled and convinced to purchase the items because of the false information. In addition, in “Children, Adolescents, and Advertising,” Committee on Communications insists, “adolescent smoking can be attributed to tobacco advertising and
Open Document