This merger has several different interest groups waiting for results. They include current consumers of both AT&T and T-Mobile, other cell phone providers such as Sprint, Verizon and Cricket, the Department of Justice and the Federal Communications Commission. A main concern of this merger is that of competition. If this deal goes through, it would leave just three major cell phone companies in the country: AT&T, Verizon and Sprint Nextel. This deal would ultimately make AT&T the largest cell phone service provider.
Symptoms: RIM has held a strong market share in mobile devices in several variations in the business sector. RIM has been successful in marketing its products to businesses and executives to becoming the industry leader for mobile devices. The consumer industry was unfamiliar turf but RIM realized there was a demand for their products in the consumer industry. The Blackberry Pearl would incorporate RIM business features with consumer features. The option of internally controlling marketing in the Blackberry Pearl would allow the company to further control their image and brand in the consumer industry.
Virgin Mobile in the US (Situation Analysis) Customer Virgin Mobile has identified an opportunity window in serving customers aged from 14 to 24 (targeted by advertising). These customers have in common poor credit quality, which both means they are not eligible for traditional US carriers who require credit checks to sign up a contract and that they are going to be very sensitive to price. Also, this group provides low value and very unstable revenue for each subscriber. Finally, this kind of consumer is generally savvy and doesn’t like the idea of being fooled as a customer.However, this kind of customer is very prone to spending money on additional services such as text messages, graphics and ringtones. To them, their mobile phone is not just a tool to make phone calls; it is also a fashion accessory.
The various options in wireless technology found at Verizon is one of its strengths. Weaknesses A lot of their employees has reached their retirement age. Also, Verizon is trying to expand their Cable TV and home phone (Files), but many of the markets and territories are already taken by large companies (Time Warner, Cox, ATT Uverse, Comcast and more). Opportunities The wireless market is growing more and more worldwide, therefore, there are potential markets for the company to enter. Including not only local, but global, businesses, residential and government markets.
Furthermore, it is also used later in the acquisition of new business and the retention of the customer. Verizon uses this information to determine the quality of customer, how many lines they qualify for, how much (if any) security deposit is required. Meta data is then collected about their habits; purchases both within and without Verizon, data usage, form of data used, etc. This information is part of the last example in the previous paragraph, customer information. This is the information that is most important to the profitability of the company and therefore needs to be the most secure.
Module 1 Case study Business Ethics ETH 501 Introduction There are many cellular phone corporations in America; Verizon, AT&T and T Mobile just to name a few. At one point of time in the name MCI WorldCom was a dominate competitor in the telecommunication world fall second only to AT&T. This paper will cover some of the ethical troubles raised in the WorldCom case. Also an assessment of WorldCom’s ethical issues using the deontological ethical framework following the decision making processes; the defining of the problem, the identification of the available alternative solutions to the problem, the evaluation of the identified alternative and the making of the decision. Finally, WorldCom’s ethics will be assessed using the Categorical Imperative a Immanuel Kant’s point of view. WorldCom Ethical Issues Over the years there were an increase in legal matters and ethical conduct in corporations.
There is a famous quote by John F. Kennedy “The goal of education is the advancement of knowledge and the dissemination of truth.” As a parent, people around us might view home schooling as better especially those that home schooled as a child growing up. Most parents’ think that having their child interact with other children is important, but that can be accomplished after school as well, by playing or engaging in recreational activities. Public school encourages socialization everyday and developing new friendships, they are also interacting with children
3. Analysis of Alternatives In order to accelerate acquiring new users, here are some options. Offering professional version Develop an application that targets enterprises and power users. This strategy is sometimes difficult to implement for start up companies, because enterprise customers do not easily trust new venture companies. Therefore, Dropbox adopted the strategy that is “personal use as a Trojan Horse”.
In order to succeed in this environment an organization must understand its competitors’ strengths and weaknesses and anticipate how these strengths and weaknesses may affect its own team’s strategic position. For example, product demand is directly related to the technological competence of competing companies. When several companies hold the same level of technological competence MobAir’s ability to sell cell phones decreases dramatically. This was evidence in round 5, where profits reached a negative number. As a result, demand was spread over (6 of teams) leading to weak industry wide demand.
In fact, those “growing” companies are not truly “growing” because that even if they are still making profit, they are losing consumers and market at the same time. Especially those companies who owns irreplaceable resource and products for now, they should have a clear cognition that no product is indispensable forever. In addition, companies always narrow themselves to a limited area so that it is hard to have extraordinary improvement in their products. In order to keep their competitiveness in this rapidly developing age, asking for trouble is necessary so that companies will be pushed to develop products to reach higher level of consumer satisfaction. It is important to focus on customers and customers’ needs instead of just persuading customers to make the exchange.