Vans Competitive Essay

256 WordsNov 29, 20132 Pages
What was Vans' competitive advantage during its early days (60's/70's)? What was its value proposition to customers? Vans competitive advantage was that they were able to make their own product in the factory that they owned right here in the US. Once the company got up and rolling they were at an advantage because they could get a pair of shoes made in just 19 days from order to delivery. Earlier on in the company they would make the shoes right then and there (overnight) they were able to offer a “Baskin Bobbins” style of flavors but with the colors and fabrics they offered. A kid could ask for a shoe to be made in a bunch of different colors, or just one color but the tongue a different color. Furthermore they were at a advantage in that for just a dollar they would sell you a pair of shoes in different sizes or shapes to accommodate people with those type needs. 3. How has the company's competitive position changed over time? How has the company's value proposition changed over time? The vans company still continues to offer a high quality shoe. Back in the earlier days the shoes were described as “battle tanks” and they still offer a line of shoes that are both stylish and durable, with a great design to help with the type of core sport you are participating in. They now offer a variety of product lines ranging from snowboarding boots, motorcycle boots, skateboarding shoes, wakeboarding gear and

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