Value Creation Essay

1074 Words5 Pages
Abstract The rental market for housing and apartment units have been at an optimal level with the bursting of the housing bubble. Many homes and complexes are renting units at a rate faster than new home sales or home re-sales. When it comes to assessing the value that individuals receive for the goods or services rendered, there are a lot of factors that become involved into the process. Many individuals, groups, and sub-groups place this economic value at different ends of the spectrum depending on how they view the goods or services and the way in which the value is presented. For that reason, in this short analysis I will discuss the strategic pricing and value creation as presented by Integra Creek Apartments of Murfreesboro, TN and how they optimize the use of value creation to maximize profits and customers willingness to pay in the competitive housing and apartment unit rental market. Murfreesboro, TN is a small community that sits in the heart of Middle Tennessee. With a population of just over 100,000 residents many organizations and firms understand the unique opportunity that exists in creating value and the need to deliver that value to its customer base. Integra Creek Apartments of Panther Properties Investment, LLC is one particular group I studied for this analysis that does such in value creation in comparison to competitors. When it comes to assessing the value that individuals receive for the goods or services rendered, there are a lot of factors that become involved into the process. Many individuals, groups, and sub-groups place this economic value at two different ends of the spectrum depending on how they view the goods or services and the way in which the value is presented. Some customers place monetary value as most important while others identify with psychological value. Panther Properties

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