Using EVA at OutSource, Inc

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Keith Martin is the CEO of Outsource Inc., a rapidly expanding information services company. He is concerned with the company’s current stock performance compared with the competition. They match up well with the others based on traditional measures like return on equity and earnings per share. However, OSI stock has not increased nearly as much as the other firms. As CEO, Keith is determined to figure out why OSI stock is not performing as expected. His research leads him to a newer trend in company analysis called economic value added. EVA is a residual income approach that was modified and trademarked by a firm called Stern and Stewart. It is defined as after-tax profit that exceeds the required minimum return on capital. Computed by deducting the cost of capital from the after-tax profit, it is said to be the best measure of the true profitability of an enterprise because it is tied to cash flow and not earnings per share. Many analysts would agree that EVA is more positively associated with a company’s stock price than ROE or EPS. Keith confirmed his findings with an industry analyst, which posed him with the decision of whether of not to implement this calculation into OSI accounting practices. Furthermore, would it be a beneficial tool to be used for evaluating the new manager’s incentive compensation plans? The EVA trend seems to be almost mandatory for the larger companies, but there is no reason that it shouldn’t work just as well for their smaller firm. The implementation of this decision tool would benefit the company in three distinct ways. First of all, EVA data would provide stockholders and potential investors with comparable data to their competitors. If the investors are looking for EVA valuations to help make their assessment of companies, then it would be dutiful for OSI to provide this data. Stock prices are determined by

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