I agree with Zinczenko on his critical viewpoint on how he looks at the fast food industry. Fast food is part of the blame because most of them are not healthy and are bad for consumers. The calories of a Big Mac, medium fry, and a medium Coke are almost equivalent to the daily intake of these industry’s consumers. Zinczenko uses the analogy of a simple salad we would assume is healthy. Our fast food industry needs to provide these nutritional facts in easy reach for their customers.
The firm needs more attention to a solid marketing effort including a website design and website launch and it needs to find alternate means of financing beyond its current sources. In 2003 and 2004, more than 52% and 60% of the customers felt that they paid more for the merchandise that the merchandise was worth. Kudler Fine Foods will employee a generic strategy of focus. Kudler Fine Foods will serve their niche market that is the gourmet chef and people that appreciate and are willing to pay for high quality, specialty, organic and locally grown foods. “A firm pursuing a focus strategy is willing to service isolated geographic areas; to satisfy the needs of customers with special financing, inventory, or servicing problems; or to tailor the product to the somewhat unique demands of the small- to medium-sized customer” (Pearce and Robinson, 2009, p.205).
He continues by saying that people also may say that fast food is cheaper when measured by the calorie but when half of the people in this country consume too many calories rather than too few, measuring food’s cost by the calorie makes no sense. Bittman clearly states that the cost of fast foods aren’t as cheap as we have all tricked ourselves into thinking and that the obvious choice should be home cooked meals. As well as using hard evidence, Bittman also manages to convince his readers of his credibility because of his background and knowledge of food. Appearing on NBC’s The Today Show, NPR’s All Things Considered and the author of three books relating to food, Bittman is multifaceted (Beyond Print 1). Bittman makes it clear a few times during the article that he likes to make home cooked meals and
However, it is shown that the salads can contain even more calories than the hamburgers, if the customer adds liberal amounts of cheese and dressing onto them prior to consumption. It is claimed by McDonald’s that these changes had nothing to do with the film. A recent review about the relationship between fast food and obesity (CITE) concludes that “Findings from observational studies as yet are unable to demonstrate a causal link between fast food consumption and weight gain or obesity”. However, with the amount of technology that we now use in today’s society we are more likely to see more advertisements and other triggers that will make us want to crave more fast food which will in turn increase our consumption of McDonald’s and other fast
The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales. Prices of fast food products appear cheaper than full home cooked meals. On average, costumers pay four dollars for a drink, a burger, and a side item. Additionally, fast food is fast. Each fast food corporation has special procedures to keep their paying costumers happy by giving them exactly what they asked for, fast food.
Unhealthy calories come from unhealthy farms. The system we currently follow is obiously tweaked, and Pollan calls out for a change, but that change must come from the eaters themselves. The food system we currently follow is focused on supplying large amounts of food for a cheaper price, and that usually means that it is not the healthiest. Our plummeting health is the price eaters must endure just to save that extra dollar, or to get a “buy one get one free” product. Never have I seen a bag of spinach or a head of broccoli that was advertised as “buy one get one free.” This is due to the fact that if all of a sudden healthy foods were as cheap as unhealthy foods, people would “vote” differently.
In this concept the size zero dream has actually proved to be good for business. It is a well played game with an ongoing cycle. Fast food chains would keep people from losing weight and help them gain more. Media would make people want to lose weight and reach goals that are considered unrealistic for most people. So they refer to the presumably diet versions of products, weight loss products and programs.
Corporations make us fat Many people claim that it is personal responsibility of what you eat, however fast food corporations and their marketing strategies make it almost impossible to say no. From childhood we are conditioned to grab a large combo meal on our way home instead of going to the grocery store then cooking it ourselves. The ease, convenience, and the cheap prices make it all too easy for consumers. Corporations are to blame for America’s obesity problems because of their lack of nutritional information available to consumers, their lack of alternatives, and their brand recognition and advertisements addicting us from childhood. There is no calorie information posted in any fast food restaurant.
Fast food is quick, cheap, and easy which makes it all the more appealing. McDonald’s, Burger King, and Wendy’s are among some of the most popular fast food choices in the nation. Each of these chains have “healthy alternative” food choices on their menu such as salads and wraps but much of what the company advertises are foods high in calories and low in nutritional value including the ever so common double cheeseburger and fries. Only about 17% of typical menu items qualify as healthy choices. Frequent consumption of these high calorie low nutrient foods may lead to serious weight gain (FRAC).