Huffman hopes this will lead to |will profits for the |before successful programs can | | |Huffman Trucking Company leading in the transportation |company. |be directed at customers” | | |business. | |(Kerin, R. et al., 2006, p. | | | | |327). | | |Huffman have to get his managers and employees |Customer relationship |“An important outgrowth of this|Customer Relationship | |thought-out Huffman Trucking Company to gain information,|management (CRM) is |focus on the customer is the |Management | |communicate and be aware of internet technology. |acquisition, analysis |recent attention placed on | | |Huffman’s company cannot be aware of CRM is they do not |and use of knowledge |customer relationship |
Making sure that product is manufactured on time (taking into account any delays that may arise from overseas manufacturers) and ready for distribution when the consumer needs it. It is very hard for the dealerships to be able put their names behind a product that is difficult to keep in stock as todays consumers are on a “I want it now” basis. The advantage to this strategy is that if you have marketed and advertised properly, there will be demand at the dealerships from your product. If you are able to keep the dealerships properly stocked, then they will be pleased, as well as the customers and you will make your money back from all that costly advertising. A disadvantage would be that it will take resources to be able to keep items in constant stock and staff to ensure that logistics is running
Service Request SR-kf-013 Scott Barron BSA/310 January 26, 2014 Sharon Foreman Ph.D. Service Request SR-kf-013 Frequent shopper programs are becoming increasingly popular and necessary for businesses to compete and retain customers. The Kudler Fine Foods Frequent Shopper Program could contain some possible issues and vastly have an effect on your organizational structure, along with potential legal, ethical and information security concerns. It is important for management to be aware that issues might occur based on a frequent shopper program; therefor it is my position to help you understand all aspects of such a program and make the transition to such a program as seamless as possible. I understand with any new project, especially the frequent shopper program
Demographics and Psychographic, both help explain the customer in general, and what he or she is looking for in the business. The importance of completive intelligence was explained. Knowing what the competitor is offering and how to find this information out is important to any
The three dimensions of need discover include; asking appropriate questions, listening and acknowledging the customer’s response and establishing the buying motive. When asking questions they should be appropriate questions and in line with where the customer is with their research or knowledge of the product or service, for example, if a customer has done some research on the product and they have a good idea of the features and how those features would be beneficial to them, the customer may become frustrated if you ask questions surveying type questions. If a sales person is not listening to the customer is it easy to ask questions that may seem redundant to the customer, thus frustrating the customer and making it hard for them to trust the salesperson. It is very important that the salesperson listens and acknowledges what the customer is saying and the answers that they give to the questions asked. This will help a great deal when selecting a solution for their problem.
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
Knowing the internal and external factors as a manager can make the difference between success and failure of a business. Managers should be flexible when making decisions within an organization. The organization I have selected is my friend’s business, a local automotive shop. His shop is growing and business is very busy. Constant improvements are being made in all areas of his business in order to help it succeed.
Providing the right training opportunities is essential for meeting business objectives. Many companies just go through the motions of a performance management plan without fully evaluating the needs of the employees to develop their morale and commitment in return. In order to provide first class transportation to its customers, opportunity for development in this area with the proper guidance and encouragement will engage employees in the direction of the
This means that they must effectively be able to communicate with customers as this could be the difference into whether a product sells or not e.g. if Tesco's are having a complaint about a electronic device that doesn't work then they would ask for a replacement or a refund however they may not have the receipt so the customer would not be able to get a refund however they may be able to negotiate and the business must think of a solution to avoid any misunderstanding or conflict. As customers are the main attraction of the business, they need to be impressed by what the business has to offer. When the business needs to provide service or sell products to customers they will have to use persuasive techniques to make them purchase goods from the business. The assorted ways in which a business communicates with the customers effectively to satisfy them is known as the 'Promotional mix'.
Kudler Fine Foods should have professionalism, privacy, security and most of all ethics. By concentrating on the legal, ethical and information security practices, Kudler Fine Foods can grow and expand in the modern society. Having a frequent shopper program can pose several risks or threats to Kudler Fine Foods customers and may involve the legal, ethical and information security aspects. By having a detailed analysis of all the predicted risks the company can apply the changes that need to be made to their existing practice. This can ensure a possible success of their new system and for the entire company as a whole.