They don’t have efficient control system that can oversee from designing and planning to manufacturing along with suppliers. For example, Dreamliner was aimed to reduce the financial risks involved in a $10 billion-plus project for designing and developing a new aircraft and reduce the new product development cycle time. But with the trouble getting enough permanent titanium fasteners, Boeing has to highly dependent on a few suppliers. This will inevitably increase cost. With bad communication, various manufacturers can’t design a proper software program for test the nose
They also included a share of the costs associated with running the hubs at two airports, such as ticket agents, building charges, baggage handlers, gate charges, etc. Suppose that the revenue collected on the typical United flight from San Francisco to Washington does not cover these costs. Does this fact imply that United should discontinue these flights? Explain. Based on the book when there are competitive markets such as airlines, a company certainly needs to look at costs and revenue very closely.
In JetBlue case, the current economy situation creates high market entry barriers, which consists extremely high fixed cost and numerous capital requirement. Moreover, the potential and existing competitors affect the industry has a low profit margin, and it is difficult for new entrances to differentiate their products and services from competitors. The bargaining power of supplier is high. The key inputs for the airline industry are the fuel and aircrafts. Boeing and Airbus dominate the aircraft manufacturing industry.
High cost of entry into industry Potential Competitors: Low - Rivalry among existing firms is intense, which affect the profits to be low. It¡¦s unattractive to the potential competitors. - High initial investments and fixed costs such as lease a fleet of safe and reliable aircraft, negotiate reasonable gate access and landing fees as well as high labor and fuel costs. - There are the price competitions in the airline industry, which some major airlines offer the low-price fares that is very difficult for new entrants to gain enough profit to cover the investment and fix cost in this industry. Rivalry among Existing Firms: High - Currently, there are many major airlines such as Delta, United and American that exist in the same market as Jet Blue.
TITLE OF ASSIGNMENT CRAFTING AND EXECUTING STRATEGY STUENT MOHAMMAD HOSSAIN INSTRUCTOR DR. RHONDA POLAK COURSE TITLE STRATEGIC MANAGEMENT –BUS 599 DATE: - OCTOBER 16, 2011 Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. Trends in the US airline industry have an impact the performance and strategies of the airlines. As a result, the Jet Blue has struggled to survive. The trends of U.S. airlines industries are discussed as follows: (1) Increased crude oil pricing: fluctuations crude oil price lead to passenger fees for revenue generation, This dramatic price increase caused airlines to struggle to offset the cost of fuel. Presently, gas prices have dropped.
Exploitable- JetBlue could design the interior of the aircraft to improve passenger comfort and use E190 as an useful tool to expand market and attract new customers. Implication: The E190 provided a unique opportunity for the growth of JetBlue. However, this plane did not completely match the company’s current capabilities and costed a lot. Thus the CEO of Jetblue must change their strategic strategy to either keep E190 as a VRINE resource or sell it. Capability 1: High level of service (Bill of Rights) Valuable-
Based on the summary table provided in the text book – the first thing that jumps out is how disproportionate the labor volume/number of employees is to the number of aircraft that the company has. The company has to make some tough decisions in streamlining the labor force to reduce the cost of labor and make itself more competitive with its peers in an industry where competition is stiff at the least. In addition to this the idea that they will be using more regional jets e.g. Mesa Air in medium markets may help alleviate operating costs that are also currently very high. US Airways may also want to look into the option of merging/working with one of the more successful low cost carriers as a strategic partnership 2.
As a duopoly, the entrance into the aircraft market can prove to be extremely difficult, not leaving many options for substitutes. Those that may even fathom the idea of entering the aircraft market are faced with considerably high set up costs. Cost may include, but are not limited to training, labor, personnel, and supplies, in addition to the cost of research and development and legal costs of new products. On the other hand, customers considering switching suppliers have very minimal buyer power and may also be faced with considerable costs. Such circumstances clearly clarify the high concentration in the aircraft industry.
1. What challenges and opportunities did Boeing face in the late 1990s? Some challenges that Boeing faced in the late 1990’s were as follows: Terrorist attacks – the impact of 9/11 caused the company to lose a lot of money due to the fact that air travel declined significantly. People weren’t flying as much as flight schedules were cancelled because people were scared to fly. In addition, airplanes re-orders were being rescheduled.
American Airlines’ Actions Raise Predatory Pricing Concerns Introduction As companies continually search for ways to rise above their competition, various strategies are attempted in order to excel and end up on top. One such strategy, and the topic of this case study, is that of predatory pricing. This derogatory term refers to the practice of selling products or services below cost in an attempt to force competitors out of the market by underselling them to a means where they can no longer compete (Institute of Competition Law, October 2012). The practice is referred to as predatory pricing because the ultimate goal is to eliminate the competition; even as the practicing organization provides its product at a point that is not financially sound due to being below cost. American Airlines was accused of predatory pricing business practices during 1995-1997 when competing against several low cost carriers in the Dallas, Fort Worth area, forcing the other airlines out of the market.