Urban Outfitters Continuing Case Study

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Urban Outfitters Continuing Case Study – Marketing a Business Gwendolyn-Lorene Lawrence Strayer University BUS 100 Professor F. Jeffrey Keil 17 August 2011 Explain why Sears and Wal-mart cannot effectively create a trendy counterculture image. Could the big stores sell merchandise identical to Urban Oufitters? Explain your answer. Identify at least three reasons shy exclusivity is valuable. Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. It offers a wide range of home merchandise, apparel and automotive products and services through more than 2,700 Sears-branded and affiliated stores in the United States and Canada, which includes over 842 full-line and more than 1,354 specialty stores located across all 50 states, Puerto Rico and Guam, in free-standing, off-mail locations or high-traffic neighborhood shopping centers. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End as well as Nike, CoverGirl, GE, Levis, Sony, Carters, Huggies, Apostrophe, KitchenAid which are among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2011 ENERGY STAR® Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 11 million service calls made annually. This business is a multi-level, one-stop home and family solution center that delivers a mix of quality products as Sear’s proprietary and national brands that no other retailer offers to enable multi-tasking families maintain their homes and manage their busy lives and households found under one roof. From its mail order beginnings,

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