Organizational Analysis of the Longaberger Basket Company November 7, 2009 BSAD F5WW 312 Jacqueline Hagerott Franklin University Organizational Analysis of the Longaberger Basket Company The Longaberger Basket Company is a privately-held, direct-sales marketing company specializing in baskets and traditional home decorative accessories. The company's manufacturing and administrative facilities are located in Newark and Dresden, Ohio. The Dresden, Ohio location has been developed into a tourist destination. The company's products are sold directly to customers at home through a sales force of 70,000 Independent Sales Associates. The most prominent of the company's attractions is the corporate headquarters, where 500 people work within a seven-story building shaped like one of the company's products.
3) A Strong Canadian Image: Rona has a strong Canadian image that comes to its advantage. Most of the 70,000 different products that they carry come primarily from manufacturers or distributors located in Canada. Their Canadian image could also be due to its high involvement in its Canadian community that gives Rona this unique strength. 4) Customer Service and Customer Experience: Rona’s desire to satisfy each customer as if they were neighbors from the time Rona was just a co-op of small hardware stores has instilled
Urban Outfitters Continuing Case Study Timothy More Introduction to Business Abstract In this report I will answer in detail the different questions referencing why Sears or Walmart cannot effectively create a counter culture, could big box stores sell merchandise identical to Urban Outfitters, identifying three reasons why exclusivity is valuable, and why I agree that shopping is entertainment. Urban Outfitters Continuing Case Study Explain why Sears or Walmart cannot effectively create a trendy counterculture image. To effectively explain why Sears or Walmart cannot create a trendy counterculture we must first define what counterculture image in there respect will mean. Sears in this example cannot effectively create a counter culture image because it has set a standard at which its products and services would appeal to its consumer base that pre dates World War II (Wikipedia, 2011). The perception of Sears has become more of an older more modern shopping experience that is counter to today’s consumers which are younger more innovative, and colorful.
Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico (Lowe's Companies, Inc, 2011). Lowe’s offer several different incentives to shop which lures customer to the home improvement retail center. These incentives, such as the “My Lowe’s” program, price matching, the Lowe’s Consumer Credit Card and their own durable, long-lasting and cost effective products. INTRODUCTION Lowe’s Companies, Inc. is a FORTUNE® 50 company that serves approximately 15 million customers a week at more than 1,750 home improvement stores in the United States, Canada and Mexico. Lowe’s is an American chain of retail home improvement and appliances.
1. Intro/ Executive Summary Wal-Mart is an aggressive company and has their own reputation throughout the world. In the US, Wal-Mart has various formats such as Supercenter, Discount Store, Neighborhood Market and Sam’s club. The company is currently a largest retail chain in the world and has been ranked on top on the Fortune 500. They have as many as 150000 items for customers to choose from.
Marketing Mix Lowe’s Companies MKT/421 Marketing April 12, 2012 Marketing Mix Lowe’s was founded in 1946; Lowe’s has developed from a small hardware store to the second leading home improvement retailer worldwide and the 7th largest retailer in the United States (Lowe’s History, 2012). Lowe’s runs more than 1,745 stores in the United States, Canada, and Mexico. In 2011, Lowe’s received numerous distinguished industry awards, including number 50 on the Fortune 500 list, and three- time winner of the Energy Star Excellence Award in Retail (Lowe’s, 2012). Lowe’s sells a wide-range of home improvement products in its large, warehouse-style stores ranging from appliances to tools, paint, lumber, and nursery products. Lowe’s stocks 40,000 products in 16 categories (Lowes, 2012).
Staples and Office Depot Staples and Office Depot Office Depot and Staples are the leading office supply stores of America. They both have come about during the same time and have grown to be each other’s main competitor. Every company or business needs office supplies to run their daily activities, Office Depot and Staples lead the industry for such business. During this paper the financial health of both companies will be discussed in this paper with analysis of their profitability, liquidity, asset utilization, and debt utilization. Staples Inc. is the country's largest operator of office supplies superstores, offering a large selection of products at low prices, primarily to small business owners.
"Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants," by Don Taylor and Jeanne Smalling Archer. (Amacom Books, American Management Association, September 2005, $9.95.) Introduction: You own a retail department store business in a small to medium size town and before you know it, a Wal-Mart moves in. Your business begins to suffer. Do you blame your loss of business on this new ‘big box’ discount store?
WalMart ought to be proceeding with extension to misuse financial open doors in the creating markets. References Hopkins, Curtis (2015).The Real Reason Walmart U-Turn on Wages. Retrieved from https://www.alternet.org/labor/real-reason-walmart-u-turned-wages Gray, Robert. (2017).Wal-Mart’s Biggest Threat Isn’t Amazon (WMT AMZN). Retrieved from https://www.investopedia.com/news/walmarts-biggest-threat-isnt-amazon-wmt-amzn/?
The Home Depot, Inc. Synapsis The Home Depot, Inc., with its subsidiaries, operates as a home improvement retailer. The company’s stores sell a range of building materials, home improvement products, and lawn and garden products to do-it-yourself (DIY), do-it-for-me (DIFM), and professional customers. It also offers installation services such as carpeting, flooring, cabinets, countertops, and water heaters. ( http://finance.yahoo.com/q?s=HD) The Home Depot is the world’s largest home improvement specialty retailer with stores in all 50 states, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces, Mexico, and China. ( https://corporate.homedepot.com/wps/portal/?)