In addition, the cost associated with trendy clothes would not be profitable for Wal-mart. Wal-mart shoppers are looking for a bargain when they go shopping at their stores. They also buy their merchandise in bulk which is geared towards lower price as oppose to small quantities that are bought by Urban Outfitters. Urban Outfitters also price their items at a higher price which enable them to create a trendy counterculture. Sears and Wal-mart are known as big retail box stores who advertise their products in several markets.
Urban Outfitters Continuing Case Study: Marketing a business Introduction to Business 08-29-2011 Urban Outfitters Continuing Case Study: Marketing a business Explain why Sears or Wal-Mart cannot effectively create a trendy counterculture image. Sears and Wal-Mart are both what are considered to be Big Box Stores. Big Box stores are known for selling a large amount of items for less because of their ability to buy in bulk and mass produce their own products. When a consumer thinks about a Sears or Wal-Mart they will be thinking of the common items purchased by a large number of consumers, not of items that are considered unique, rare or hard to find like the items you might come across at an Urban Outfitters. When customers think of a niche store like Urban Outfitters they will be thinking of items that will be specific to that type of store such as a specific type of shirt or hat.
Also Wal-Mart operates on a high volume low profit margin and the only way to do this is to be able to mass produce or have your product mass produced for you or buy in bulk. In evaluating Sears prices which are higher they still mass produced items which they believe will appeal to the general public. Another reason for Sears or Wal-Mart not to be effective in creating a trendy counterculture image is that it would not be cost effective and they wouldn’t be able to keep up with the changing styles and trends. Sears and Wal-Mart cannot create a counterculture image but they could definitely capitalize on a trend if it fits into the established core of their brand. Also Sears and Wal-Mart may not want to for fear of losing the current core customers they already have established.
The decline is significant because it is a measure of operational productivity. In the case of Leon’s Furniture, some of the decrease may be attributable to the economic decline and the accompanying reduction of construction and home improvement expenditures. The current economic client and comparable store sales figures will force Leon’s Furniture to increase its focus on finding a merchandise mix that attracts more customers. All of Leon’s stores are scattered distribution, if people want to buy any Leon’s products they need cross half town or even more to get there, and it is not convenient for people who want to go to Leon’s. It is too far and inconvenient for them to get to the store and buy.
Our last weakness is that we are not a big company. We are not well known as some of our competitiors. Our opportunities would include advertising our store across the world to attact more customers due to we are a small clothing company. We also could improve our customer service to fulfill our customers needes. Providing excellent customer services would gain trust with our customer and keep them coming back to The Jordaz.
Although many might argue that Wal-Mart is misleading its customers by using the opening price point, I believe that overall Wal-Mart prices are lower than their competitor’s prices. At my work, I conducted a little survey by asking my colleagues if they think Wal-Mart is good for America. My colleague’s responses were based on consumer’s point of view and stated that Wal-Mart is a good store to have, pointing out the convenience and low prices. However, our society is not only comprised of consumers and shareholders. There are also workers and suppliers, who don’t think that Wal-Mart is good for America.
Old Navy and IKEA are both accessible stores that can be found across North America and online. Both companies make eye-appealing products for the whole family, but do not age well. For example, IKEA pre arranges its products to lessen the thought of assembling products. When products become less of a hassle for the buyers, they tend not to look at the cons of the products. IKEA does this buy distracting its customers by making their products colourful, stylish, and cheaper than other competitors’ products.
The perception of Sears has become more of an older more modern shopping experience that is counter to today’s consumers which are younger more innovative, and colorful. Today’s consumers are not looking for modern but contemporary fashion and styles. Sears is also not in the market for its products or services to be trendy. Sears provides multiple products and services to its consumers which would make it difficult for Sears to create trends. The Sears brand is marketed to be able to supply all of their products all the time in abundance to its consumers but in order for Sears to try to set a trendy counterculture image they would need to start making some products and services less available and only to certain stores which would destroy Sears brand.
The location of Dollar General is more convenient most of the time than Wal-Mart. Another point mentioned that Dollar general could open stores in small areas that are not suitable for Wal-Mart to enter. In conclusion regards this question, Wal-Mart competes in selection and price; however, Dollar General competes in price and convenience. What recommendations would you provide to Dollar regarding its strategic alternatives? - Dollar General should pay more attention to their existing store by doing some renovations, layout format is outdated.
The government does not make get money for the services it supplies. Also companies that outsource do not need to follow the same production requirements as those of companies staying in the US. To me, YES, Is it Immoral for U.S. Corporations to Use Cheap Overseas Labor. DISCUSSION: ❖ When companies outsource they nearly always save money, and are able if they want to reduce the prices of their products or keep them much lower than the competition.