1.2 Objectives The objective of my research is to get to know better the impact of co-conception of products by consumers on purchase intentions according to the type of consumers (expert and usual) who participated in this process. Because the theory of co-conception or co-production has positive influence for purchase intention has been proved, we need continue it and research more details. That is to say to compare the different impact on purchase intention when expert or usual consumers co-produced. The reason for picking this area is the way and result of expert consumer co-production and usual consumer co-production is different. At last, I aim to test the feasibility of application of co-conception in marketing, so
d. The company has a production orientation. Answer: a Topic: The Marketing Concept Blooms: Apply AACSB: Reflective Thinking Level of Difficulty: Medium Explanation: The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs (customer orientation). Effective marketing starts with the recognition of customer needs and then works backward to devise products and services to satisfy these needs. 2. An organization seeking to make a profit by serving the needs of customer groups, rather than depending only on its current products or devising methods to attract consumers, has a _____ orientation.
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A good marketing plan begins with market research. It is a key factor to get an advantage over competitors. Market research provides important information to identify and analyze the market need, market size and competition. A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy.
• Regular prices • Price adaptation • Altered pricing • Fixed pricing 1. A company can learn a great deal by analyzing the degrees of brand loyalty. For example, ________ can show the firm which brands are most competitive with its own. • hard-core loyals • split loyals • shifting loyals • switchers 1. Marketers need to identify the hierarchy of attributes that guide consumer decision making in order to understand different competitive forces and how these various sets get formed.
iii) For the onetime costs we do not have enough data to calculate the company wise expenses so, we discount it at a rate that seems reasonable. In this case which we have assumed to be the mean of the WACCs of the two entities. 3. Will synergy cash-flows allow the banks to increase their debt? Ans: Since, cost synergies will not change the book values of equities for the merged entity, but they will be transferred to the retained earnings which will increase the overall equity.
The American Institute of Certified Public Accountants (AICPA) has published guidance on various ethical issues that may possibly arise from the shift in business strategy in this firm. The following paragraphs will explain this firm’s plan for ethical and economic success. Economics and Pricing Economic issues tend to dictate many aspects of business, including the pricing of services and products. Land values, inflation, access to healthcare, the cost of living, and unemployment are examples of key issues that indirectly affect economy as a whole. Inflation and cost of living change the way consumers spend their money.