Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Regardless of the criticism she soon became a trend setter. She was a model for women in both dress and action, again just like Barbie. Some people disputed that "Gibson Girl" as a national standard for feminine beauty. They felt she would disturb social order but in fact most women welcomed the change (Gibson Girl, 2010). The caricature image became very popular representing American girls.
He said, “If we gave women a chance to make themselves feel sexy in a wonderful, romantic environment, they’d prefer that to going to a mass merchant to buy a three-pack” They started off by making VS seem more flattering and innocent than raunchy by making their store look more upscale with chandeliers and soft colored wallpaper. From there they decided to attract their consumers through marketing ads using three assumptions. The first is the image of a woman’s body and the fact that it can sell any product. Males want to have that fantasy and are all about the appeal of a woman’s image before their personality. Smith states in her article, “Unlike the anorexic or boyish-looking models in most magazines, wearing clothes that fit them like sacks, the typical VS model reveals her curves in undergarments or clothes that typically mold to the body, a button or two discretely undone, a thumb perhaps tucked into her bikini bottom or jeans—as if to ask, “Wouldn’t you like to take this off?” The second and third assumption goes hand in hand which is a women’s self worth and how a man sees that woman.
When the brand first hit the scene, it was with tiny tees cleverly named Baby Phat (an acronym for “pretty, hot and tempting”) that were produced to electrify a Phat Farm runway show. When celebrities, supermodels and arbiters of style began wearing the baby tees, the phenomenon grew, and Kimora launched an entire Baby Phat sportswear collection. A lifestyle brand was born and expanded into over 20 product categories globally ranging from fragrance, jewelry, footwear and kids apparel to outerwear, handbags and intimates. During this time, Kimora also launched junior brands Kouture by Kimora and Fabulosity. In 2010, Kimora parted ways with Baby Phat and began focusing her full attention on her KLS Collection, a line of stylish and contemporary sportswear designed for the woman who has evolved alongside Kimora over the last 10 years.
"The sisterhood thing is give or take. I'm perfectly good without that. The thing about women, particularly those who would be involved in a group like Golden Seeds, is they are mavens, they are trendsetters. They are dedicated to helping women entrepreneurs succeed." Golden Seeds, founded in 2004, has so far invested in 17 companies, from consumer-focused ventures like gDiapers, maker of the world's first flushable baby diaper, to more technology-heavy start-ups like eJamming Inc., a software platform for musicians to collaborate
Gillian strives to be more like the stereotypical character, Jeanie who originally introduces her to the G-string. She is the archetype of the trendy, classy woman that society sees as sexy and up-to-date. Although there are modern changes happening within the world every day, some might say that women are bringing the need to conform to modern times upon themselves. This is especially true when Jeanie calls Gillian’s white briefs “passion killers.” There are constant changing trends for undergarments and personal grooming and most women are
How Calvin Klein Persuades Consumers There are thousands of new consumer items, from clothing to electronics that come out each season. In order for companies to sell their merchandise, they must find a way to get public recognition. One way they achieve this is by making some sort of claim while also drawing in the audience by appealing to their emotions and values through advertisements. The ad I chose to analyze is by Calvin Klein, promoting the new “Performance” line of clothing. The implicit claim of this image, which I found in Women’s Health magazine, is that you will feel comfortable, sexy, and uninhibited when you work out in Calvin Klein’s Performance wear.
In the opening sequence of “clueless” the film maker has already captured the attention of the audience by the sound/music and camera techniques the title which could suggest it is it show how one girl could be rich, popular, and more but still be so “clueless” The film maker has based this film on a young life style of a young girl so the genre of this film is a teenage comedy. We know this because, in the opening sence they use child like and very feminine colours so this is defiantly going to appeal to teenagers. They then go on to show teenage issues e.g. gossip which Cher can’t live with out, clothes and fashion are very important to a popular girl and even when they can’t buy they can still look. Money is very important to a teenage girl in there eyes you can never have too much, money also
(p. 80) Young women really loved the bobbed hairstyle. One fashion magazine predicted that the bobbed hairstyle would not last very long, but it did and they were forced to show more bobbed hairstyles in their magazine. The cosmetic industry made lots of money as well because of all of the products they were pushing to women. By 1929, some 2,500 different perfume brands were created along with 1,500 face creams. (p. 80).
There were many inspirational women during the 1950’s but the one woman that struck me the most was the beautiful Marilyn Monroe. If I ever had the opportunity to travel back in time to be someone else, I would choose to be her. She was an inspiration to young girls everywhere because she was so comfortable in her skin. She also took her talents to the top and became a mega star. Regardless if it’s 2012 or 1950, young girls struggle with self-confidence issues.