Unme Jeans Case Analysis

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There are three courses of action that unME Jeans can take as far as a media plan goes. Out of those, I believe Facebook is the best option. YouTube can potentially be good as well. Zwinktopia has far to many complications, so therefore it is not worth it. The Facebook plan would be the most effective strategy to take. Facebook is the most popular social media avenue on the Internet. UnME’s target audience, women ages 12-24, make up a big portion of Facebook users. I believe Facebook is taking an innovative approach to advertising on its site. It has become archaic and ineffective for websites to have ads pop up or banners streaming ads. Studies show that people are turned off by that style of advertising. By incorporating ads into the users Newsfeed, it ensures the add will be seen and subconsciously be accepted by the user. This is an effective way to deal with the problem of negativity associated with pop ups or banner advertising. It makes it more likely that a user will click on the ad, or at the very least the message will subconsciously be on the users mind. Social affiliation achieved by Web 2.0 is also one of the benefits that Facebook can provide for unME. Having users talk about the product and seeing critique and feedback can be very beneficial for unME jeans. YouTube can also be a success, but it has a higher degree of difficulty to obtain it than Facebook. Toyota and Axe were two companies who were able to succeed using YouTube. The key to having success in YouTube is for the video to go viral. The beauty in that is that users will be doing the work of spreading the word, greatly benefitting unME Jeans. YouTube has a higher rate of year-to-year growth than Facebook, at 140% versus 85%, so there is greater potential to reach higher masses. There is incentive for users to create and upload videos, due to the contest of choosing the best ones. So

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