Unit 9 D1

1530 Words7 Pages
Walkers use many promotional mixes in order to achieve their marketing objectives; I will be looking at whether these actions in the way they do it are good enough to realistically achieve their marketing objectives. Product Walkers use the product as their main selling point as it is the item that goes out to every single major retailer. They promote the product by using its outer packaging to advertise certain elements about the company, this could be their statement about having only 100% great British potatoes in their product and that British citizens should feel proud as ‘every crunch is the best of British!’. This will help walkers achieve their aim as it will make their nation proud and more likely to enjoy the product. The objective will also be met as more sales from the majority of the British public will result in more profit to re-invest in the company. Walker’s promotional mix here of using the outer packaging as a space to advertise, describe and explain details about the company is a very sturdy and effective use of promotion. This is because the product goes out globally to all major retailers and as well as selling the product for revenue it is also used as a large space of free advertising each promoting the Walkers brand. Promoting the brand in such a way will easily rank their brand above other competitors and therefore resulting in further sales and profits, completing Walker’s main objective. Price The price is another valuable tool for promotion as it determines how much customers have to pay for the product. Walkers use the price as a promotional tool by printing it on the packaging, this shows the public that the RRP is what they are selling the product at and it withholds their corporate image of a fair value even if certain retailers decide to increase the price. This will help Walkers achieve both their aim and objective as
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