Unit 505 Integrated Business Communication

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Integrated Business Communications Dr. Ouida McAfee Strayer University LEG: 505 Managerial & Business Communications • 9/8/12 Abstract In this paper, we will discuss, as a future executive, explain what are the most important communication issues you will have to face as you embark upon your career, discuss whether communication will become more complex, or less complex, and why, address what role technology will play in the communication of thoughts and ideas, discuss how the information gap between generations, cultures, income levels, and education can be resolved and include a statement of your personal philosophy…show more content…
Executives should encourage their communication teams to study what motivates customers to but their product, and then communicate that information to company management and employees (Stuart, Sarow, & Stuart, 2007). USAA does a great job at segmenting their customer base and is in the process of working on a marketing structure to best fit each group. Each generation and culture learns a little differently and varying income level and education affect your ability to have and obtain knowledge on certain subjects. USAA membership has been traditionally an officer based group, who over the years has opened up their membership to family and anyone who has served honorably in the United States Military. As the original membership begins to become a minority of their book of business, the children and family members, as well as the enlisted market has become the largest part of their customer base. The older membership like to do business the old fashion way, they want something tangible, something they can put their hands on, and someone to talk to about it before they will give you their hard earned cash. The generation today wants instant gratification and
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