MBA611 Week 2 | Core Competencies | | | | | Background Kmart was once the one of the largest chain of department stores in United States . The company was established in 1899 by Sebastian S Kresge under the original name SS Kresge Company. However, the first Kmart store was not opened until 1962 in Michigan. The name was officially transformed into Kmart Corporation in 1977. The company receives tremendous attention due to its Blue-light Specials arrangements , where they provide incidental discounts in specific departments of the store The image grew through the 70 's and 80 's (`Corporate History , 2006 When the company enters the 90 's , its course of luck began to change The company no longer experience considerable growth in image and profits , but instead , experienced a chain of problems that finally lead to its bankruptcy in 2002 (Evans , 2002 .
12 month goals: Increase turnover by 30% by: • Introducing 20 new products including a range of 6 ‘health’ lollies that have added nutrients. KPI- Sales staff to promote the companies products to clients, this includes any new product lines. KPI- assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly Timeframe- 12 months Build market loyalty by specifically targeting ‘tweens’ as customers by: • designing new packaging specifically designed to have greater appeal to the 7-12 age group. KPI- Sales staff are to target identified groups for increased sales. • introducing a club membership for ‘tweens’ that gives them free gifts for purchases over specific amounts KPI- Sales staff are to include during sales transactions or whilst
Tesco SWOT Analysis Strengths Tesco has numerous strengths that have lead them to be the most successful firm in the UK. They have a simple but effective brand image which is instantly recognisable, which is very important to any large operating company. Tesco's choice of locations is a big strength. "Tesco was launched in the UK in 1924 and has since grown to support over 2,000 stores nationally" (Tesco, 2009). They are well known for setting stores up in efficient places and have a store in every major town and city in Britain.
P&G has been improving people’s lives with their numerous innovative products ever since making their brand recognized all over the world. When talking about P&G’s numbers they are quite impressive! They serve 4.6 billion people around the word, are sold in over 180 countries, they have operations in about 75 countries, their employee represent about 150 nationalities, 75 million children’s live were touched in 2012 through the Live, Learn & Thrive program, they invest 400 million in understanding consumers annually and have 50 leadership brands. General Environment The two segments of P&G’s general environment that rank highest in their influence on their corporation are the Social and Environmental aspects. Socially, P&G leaders are all required to create inclusive work environments that not only welcome but embrace diversity among the workforce where people are celebrated for being who they are regardless of their differences.
The first Tesco opened in 1929 at Burnt Oak, Middlesex. By 1939, he had over 100 Tesco stores across the country. Tesco also listed in the London Stock Exchange and is a constituent of FTSE 100 index. Tesco had market capitalisation of USD24.4 billion in 15 January 2012 and the 15th largest company with a primary listing on London Stock Exchange. (Sara Hiom, 2009) Theoretical Framework Carrol Corporate Social Responsibility Pyramid Economic Responsibility Tesco in Ireland is supporting the local economy and working with Irish food and agricultural industry.
In 1975, Amancio Ortega Gaona opened the first Zara store in La Coruna, Spain. A decade later, there were 82 Zara stores in Spain and the company undertook its worldwide expansion. By year 2000, Zara’s affordable designer-clothes had spread across the globe and half of the company’s sales were outside of Spain. In 2001, Inditex (Zara’s parent company) made an initial public offering of stocks and was by then the world’s third largest clothing retailer. Zara produces about 11 thousand styles each year – perhaps 5 times as many as a comparable retailer would typically produce, and all in relatively small batches.
| | | | | | Tesco is Britain’s leading retailer. We are one of the top three retailers in the world, operating over 3,700 stores globally and employing over 440,000 people. Tesco operates in 13 countries outside the UK – Republic of Ireland, Hungary, Czech Republic, Slovakia, Turkey and Poland in Europe; China, Japan, Malaysia, South Korea, Thailand and India in Asia, and the U.S.Everyday life keeps changing and the Tesco team excels at responding to those changes. Tesco has grown from a market stall, set up by Jack Cohen in 1919. The name Tesco first appeared above a shop in Edgware in 1929 and since then the company has grown and developed, responding to new opportunities and pioneering in many innovations.By the early 1990s we faced strong competition and needed a new strategy.
Another reward program is named “the Sephora Beauty Insider” which in launched in 2007 to increase clients’ loyalty. It offers great discounts, special products, and free sample gifts for their birthday. That’s why Sephora is not only the leading cosmetics store, but also a powerful beauty presence around the world. Today, Sephora operates approximately more than 1500 stores in 27 different countries worldwide, with an expanding base of over 300 stores in France. Sephora opened its first store in New York in 1998 and began
The internationalization of Carrefour CARREFOUR DESCRIPTION Carrefour SA is the first retailer in Europe and the second largest worldwide with total revenue 81.271 billion in 2011 . It has stores in 33 countries in Latin America, Asia and Europe. Yet there is also countries where Carrefour is established only through its partners and franchisees for instance in Egypt or Japan. Thus Carrefour is present in all the geographic areas of the world . The group currently operates four grocery store formats: * hypermarkets, * supermarkets, * Cash & carry * Convenience stores.
The merger was successful in commercial and financial, in 2002 sales at RB totaled 3.5 Billion Pounds, Profit Before Tax 545 Million Pounds, Annual Growth 26.7%, Supported by 23,000 Employees with operations in 60 Countries, sold product in 180 countries and had 50 manufacturing facilities across every continent. In 2003 RB was number 1 in the world in household cleaning products and rank 3rd in broader household goods category. Company Strategy and Performance * Company strategy was to grow by acquisitions and organic growth through line extensions and new products. * Aggressive in marketing and advertising. It’s media budget was 11% of net revenues.