Coca cola is now offering health conscious products. In addition, Coca cola is focusing on its advertising and differentiation to increase its profits. Threats: PepsiCo is the major rival of Coca cola in
P4 Unit 4 Evaluate the external corporate communication of an existing product or service. The company that I chose is: * Lipton ice tea PROMOTION STRATEGY: Lipton is promoting the Lipton Ice Tea at the best of its abilities. The strategies adopted by it in the foreign countries are practical and therefore the same strategies are planned to adopt for the launching of this product in Pakistan again. It has beautiful ads. The launch will be supported with a fully integrated marketing program that includes print, radio and out-of-home advertising, point-of-purchase displays, Web/interactive communications it also gives discounts to its regular buyers after its launch in various areas in Pakistan.
Some initiatives that are taken are pinpointing locations for distribution centers to make sure shipping goes a lot quicker and creating IT systems to send returns to suppliers faster. If Coca Cola does not make sure to invest money in storage and inventory, they can be overcome by competition. Operations: The factories of Coca Cola have to be able to cope with a huge demand of people wanting to drink beverages produced by the company. Therefore, also this activity has to be treated with high efficiency. The company sells their syrups to authorized bottling and canning operations, who, after their job is finished, deliver us with the Coca Cola we all know.
Company Analysis: PepsiCo and Coca Cola ACC 557 Name Date Instructor Introduction Various organizations around the world have a lot of share in the market. These organizations try to make sure that, they work in such a manner that, they have a competitive advantage in the market. Here, in the present paper, the discussion shall include two organizations. The first organization is PepsiCo and the second organization considered here is Coca Cola. These organizations are in the beverage industry and also provide various kinds of food products to the customers.
‘Prospects’ are drawn into in to making a sale because of the transactional marketing techniques the business uses. One example of these for Tesco’s would be some of the offers they frequently offer, such as buy one get one free, or there would be some products that would have a price drop which would also attract buyers. The second step in the ladder of customer loyalty is ‘Customer’. This is a person who has been a customer to your business once, but they wouldn’t necessarily recommend your product or service. There is quite a bit of relationship marketing done at this point, and what the business would like to do next is make the ‘Customers’ into ‘Client’ ( next stage of the loyalty ladder) by offering loyalty cards etc.
Although that sounds corny it is nice to know that they think past the concept or making money. PepsiCo’s mission is “to be the world's premier consumer products company focused on convenient foods and beverages.” (http://www.pepsico.com). Although in PepsiCo’s vision statement they mention something about improving the world, they prove that they are all business in their mission statement. Coca-Cola demonstrates that making the world a better place is part of their mission in their mission statement. The Coca-Cola Company offers a wide variety of drinks like: Sprite, Fanta, Dr. Pepper, Minute-Maid, and PowerAde just to name a few.
For example, a customer may choose to buy a premium cup of coffee from a national coffee chain instead of buying coffee at a local corner store. The reason is that the national coffee chain has built its brand and established in the minds of customers that the premium cup of coffee is worth the price because of the quality offered to the customer. Loyal Customers A company with a strong brand establishes loyal customers throughout the years. A company also can increase its income by introducing new products to the market. Customers who are loyal to a name-brand company are more likely to try the new product, as opposed to someone who is not loyal.
The third driver; affinity driver expands when mostly up- market customers sign up for the loyalty card since they love the brand, intends to experience relationship with the brand, as well as receiving recognition and reward offered by the brand. The reason behind this driver is not the motivation of the credit offered by the loyalty card just as by Tesco, but an appreciation to the brand. Data mining is the process of searching through data, seeking formerly anonymous relationships among the data that are interesting to the user of the data . The most
There are many pros as well as cons associated with Nike’s marketing strategy. One of the major strengths of Nike is its distribution strategy. Nike focuses on efficient product distribution in order to generate more sales and thus more profits. Another positive side of Nike’s marketing strategy is advertisement and promotion. Nike makes contracts with celebrity athletes such as Tiger Woods, and Ronaldo in order to advertise and promote its products.
Steven Reinemund – CEO of PepsiCo A manager must be a spokesperson for the company they supervise, and release important decisions and information to their employees and the public. Steven Reinemund, former CEO of PepsiCo stated on his LinkedIn™ profile that, “I thrive on the opportunity to take a Steve Jobs/Apple approach to ESTABLISHING what customers want and need by reading trends and anticipating needs, not just following and optimizing the competition’s products” (LinkedIn™). By stating that, Steven feels that customer satisfaction is very important in running a business and that by overachieving the customers want and needs, he is being an effective CEO. Being a great CEO takes a lot more than just being able to keep customers happy; it requires keeping employees happy also. Steven was not only good with customer satisfaction, but he was also a great interpersonal manager also.