Unit 304 - Ilm Level 3

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Summary - Unit 304 ‘Writing for Business’ To complete unit 304 ‘Writing for Business’ I have submitted a sales proposal. xxxxxxxx use a standard template for all sales proposals and tenders they submit. I have followed the standard template in producing this document which includes the company logo and standard font. It is broken down into different sections and bullet points have been used to make it as clear as possible; each section is detailed in the table of contents at the start of the document. By writing the document in this way it makes it easier for the intended audience to jump directly to the area of the proposal which concerns them. This Sales proposal provides two important purposes: * A written offer to xxxxxxxx to propose they use our services in exchange for payment. * It is a document xxxxxxxxx can review in order to make an informed buying decision. The intended audience of this proposal can be broken down into the following three categories: Immediate – The board of directors at xxxxxxx as it is written specifically for them to provide all the information they could need to make a decision to purchase the training package. Primary Audience – Senior management team at xxxxxxxxx as they will need to be aware of the contents of the proposal in order to put plans into place for their respective departments if the proposal is to go ahead. Secondary Audience – The remaining staff at xxxxxxxx will need to understand the details of the proposal as once officially signed off they will be involved in implementing the training. This will include: Senior lecturers, lecturers, work based manager and I.T
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