Unit 3 P1

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[pic] Unit 3: Introduction to Marketing P1: part 1 Draft/version: B Tutor: W. N. van Gaasbeek Student: Nicky van der Zijde Class: IBS 1B Date: 17 september 2014 |Growth- and Survival strategy: |Ferrari |Skoda | |Market Penetration |Ferrari’s deliveries in Great Britain went |Skoda has a market share of 3,10 per cent in| | |up by 20.4 per cent in 2012 compared to e.g.|The Netherlands in 2012 compared to Denmark| | |Germany who had up to 8.2 per cent market |who has 5.39 per cent. | | |share. | | |Market Development |Started in 1929 in Modena, Italy, later on |Skoda started in 1895 with making bicycles | | |moved to Maranello where it still can be |in the Czech town of Mlada Boleslav. The | | |found. The first production of the known |first motor cars were introduced in 1905. | | |ferrari car was in 1945. Started selling |Skoda became a public company and the fourth| | |legal street cars in 1949, international. |member of IVG (International Volkswagen | | | |Group) in 1991 on April 16th. The Skoda | | | |(Felicia) was introduced in the UK in May, | |

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