Unit 3 Facebook vs Twitter

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Unit 3 Facebook vs. Twitter Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: Betsy Wright Professor: Carrie O'Hare Date: May 2, 2012 Introduction Facebook is a social media networking service on the internet which someone can setup an account and share information and pictures among the public and friends and family, Facebook is privately owned by Facebook, Inc. It was launched in February of 2004. (http://www.wisegeek.com/what-is-facebook.htm, 2012). Twitter is also a social networking site where people can write mini messages and share with others around the world. In this analysis it will tell the importance of mission statements with in the networking field. Synopsis of the Situation First we will start with Facebook’s mission statement which is “Facebook’s mission is to give people the power to share and make the world more open and connected.” Their mission statement is clear, short and to the point. Twitters mission statement is “To instantly connect people everywhere to what’s most important to them.” Twitters mission statement seems to be vague and generic. Key Issues There are many differences between both of these sites and some are key to their successes and issues. One key issue is the ease of finding people on these sites, on Facebook it is so much easier to locate someone you are looking for. Facbook also has more ways to share pictures and videos among friends. A key issue for Twitter is there is a maximum length of 140 characters that can be shared on one “Tweet”. Although these sites are both used for social media networking they are both utilized for different reasons. Twitter is known to be more a message board, and Facebook is full service information website among friends. Define the Problem The problems within these two
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