The basic difference falls in the area of inventory. Traditional manufacturers produce finished goods, which are then placed in warehouses awaiting sale. In contrast, with a direct-sales, mass-customization firm, the receipt of a sales order triggers the manufacturing process as well as the purchasing system, the latter to acquire needed raw materials. Finished-goods and raw-material inventories (along with work in process) of mass-customizers are, therefore, much lower than the inventories carried by traditional
Their direct competitors consist of other auto parts stores that sell direct to consumers, big chain retailers that offer basic parts at discount prices and salvage yards that sell used parts direct to consumers. Other direct competitors are service centers that don’t sell parts to consumers but the sell installation services (and keep an inventory of parts themselves). Indirect competitors are new/used vehicle dealerships. An auto part store is immediately affected when one of their customers decides to stop maintaining their current vehicle and purchase another one. A1.
In addition, Kudler Fine Foods is seeking to follow in the successful footsteps of the various retail services to implement a program of their own. A Frequent Shopper Program requires many steps in order to successfully implement. For example, the retail location that uses this program would require the development of a point of sale or POS system to integrate the capabilities of tracking order history through an online database and provide any discounts to a consumers frequent shopping with the store. However, there are several considerations, such as, legal, ethical and information security to evaluate before implementing a Frequent Shopper Program. The legal concerns that need to be addressed when considering implementing a Frequent Shopper Program are as follows • Protect any credit or medical information that pertains to the consumer, outside of this regulation there are “No laws prevent a supermarket from accumulating and selling information concerning the identity of customers and the products they purchase.
The manufacturer realizes that the channels will differ in terms of length and channel membership. Task: A. Discuss the importance of choosing appropriate channel members. An important aspect of choosing appropriate channel members is that the distribution channel is efficient. A distribution channel (or marketing channel) is the process of getting goods and/or services from the manufacturer to the consumer.
Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
P1 – Describe the structure and organisation of the retail sector Organisation What is retailing? Retailers provide a service to customers at a profit. They are able to do so since the aspects of retailing – operating from an appropriate location, offering attractive product assortments, ensuring enough stock is available to meet demand – add value to the products bought from suppliers and eventually sold to customers. Retailers cut their bulk deliveries from suppliers so individual customers can buy the quantity they require – very often a single item. Different types of stores: Type of retailer | Example | Department Stores | John Lewis Partnership, Debenhams, House of Fraser | Multiple Chain | WHSmith, Mothercare, Boots the Chemist | Independents | Spar, Londis | Supermarkets | Sainsbury’s, Tescos, Morrisons | Specialist Outlets | PC World, Waterstones | Catalogue Stores | Argos | Membership Clubs | Matalan | Discount Stores | Superdrug, Currys | Internet Stores | Amazon | Internet Auction | eBay | Emerging Stores – Hybrid Stores A Hybrid Store is a shop which has another store usually a franchise within the store for example, in the UK and there is a Waterstones with a Costa Coffee within the shop.
Kudler Fine Foods Audit Proposal ACC/542 Kudler Fine Foods Audit Proposal Management of Kudler Fine Foods has requested the proposed audit schedules which will be discussed within this report. Distinguishing between the different types of audits to be used for each process will be defined, recommending the process most appropriate for each process and explaining how the audit will be performed and conducted, will each be explained and thoroughly discussed for management at Kudler Fine Foods. Events potentially having prevent reliance on auditing within the computer will also be a part of the audit schedules that have been requested. Providing the details mentioned will enable management to fully understand that process that will be taking
M1 – Compare marketing techniques used in marketing products in two organisations The two businesses that I will be comparing is going to be Asda and Tesco. Tesco’s is a multimillion retailer which was founded in 1919. Tesco operates in the tertiary sector because they do not make the products however they do provide a service which the public will pay for. Asda is also a retailer which was founded in 1965. Asda just like Tesco’s operate in the tertiary sector.
In addition, some post offices offer non-postal services such as passport applications and other government forms, car tax purchase, money orders, and banking services. Source: http://en.wikipedia.org/wiki/Post_office Business Activity Local business is a business which is located around your area. These types of business are normally owned by sole traders because they don’t have as much money. An example of local businesses would be a corner shop. National business is a business which is located in the whole country.
He mentioned traders not being able to hold on to their goods so they were able to negotiate better prices. Instead, they had to take whatever little money they could get because of their need to survive. This then would result in the wealthy traders having the upper hand and controlling the markets (162). A contemporary example of this would be my EBay business. I purchase coveted limited-edition items and post my listings until the other EBay sellers have ran out of stock.