First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns. Tracking the shopping patterns of the customers will help develop a marketing strategy for Kudler. This strategy will allow Kudler to offer certain products at times when an increase in demand has been determined by shopping trends. Kudler will also benefit from this program with an increase in revenue and a more stream lined business process. This program will keep track of individual customers purchasing behaviors, which will allow Kudler to know how much of a certain product to stock.
The value it provides for customers is the attractive deals they find while on the go. They can even compare a number of deals and then go for the best one. Customers in this case can always get discounts and benefits without having to check every retailer, restaurant, shops, etc. Another great value for customers is the chance to get personalized offers and services based on their account with
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
Using the Consumer Decision-Making Process The consumer decision-making process plays a major role in the purchases that consumers make. It is important for Kudler to understand this process to succeed in sales and to understand which marketing tactics work best for consumers. Kudler will want to make this decision making process seem simple for consumers. This makes the decision easier for consumers and reassures the consumer the making of the right decision. To make the decision simple, Kudler will reassure that the information consumers are obtaining about specific products is trustworthy.
Many interesting points were raised during this discussion and it was enjoyable to read about different views others had. A common theme was caring about customer satisfaction, this can be through either the quality of the product the business is serving or the service that employees are giving directly to customers. Another common point was marketing; marketing fits well within the customer category as this will bring in customers old and new and keep them interested in the business. One point that was not discussed in the forum that I thought about after was the product or service a business has on offer, without a good product or service there would no business. Business’s also need to make sure that they are marketing their product to the correct target audience, to ensure the best
He wanted a brand supported by process, a path that would be able to consume the markets now to be able to have enough capitol for another market to relieve them of its pressure. The relationships built between suppliers and distributors would be able to help them with business practices in the future resulting in significant savings and service levels. This is achieved by maintaining communication with both Technical innovation and imagination from both parties, to develop the best possible system to satisfy both needs. The company used
Promotion mix is also used to encourage customers that the product is better than competing products and to remind customers about why they may want to buy it. It can also be used for attracting new customers, creating an image, increase sales, encourage customer loyalty, create awareness and also reassure new customers. Reference: http://www.tutor2u.net/business/marketing/promotion_mix.asp Communication
These types of customers are freely switch from one to another supplier. In order for IBM to maintain these customers, they need to provide deals are negotiation and persuade these customers more because there are more customers moving toward this group. 3.0 Recommendation IBM should offer customer with 24/7 service support to their customers especially the collaboration group, so that they would not move to transaction customer. IBM also should provide reasonable price to fit to their product and services in order for them to maintain group B and group Cs’
Chapter 14 Analyzing Managerial Decisions: Structuring Compensation pg 446 By: Tia Woods 1.) There are numerous ways that explains the difference between two firms dealing with compensation plans. One of the reasons why is how Parkleigh’s may believe the main reason of sales leads to sales incentives, and how having great customer service with nice, outgoing staff helps build a sale, and reflects on the high completion to customers. That’s like making the staff work harder to have a better visualization of the firm, from cleaning the dressing rooms, to making sure all the displays are showed to be impressed by customers so they can buy an item or two. All of these aspects would help raise store sales.