Discount Customers- Discount customers are also frequent visitors but they are only a part of business when offered with discounts on regular products and brands or they buy only low cost products. More is the discount the more they tend towards buying. These customers are mostly related to small industries or the industries that focus on low or marginal investments on products. Focus on these types of customers is also important as they also promote distinguished part of profit into business. Wandering Customers- These are the least profitable customers as sometimes they themselves are not sure what to buy.
Jack in the Box’s main competitors in this industry is the national and regional hamburger fast food chains of Burger King, and McDonald’s. However, Jack in the Box also competes against another huge company in this industry is Yum! Brands, Inc. JACK= Jack in the Box, Inc. BKW = Burger King Worldwide, Inc. MCD = McDonald's Corp. YUM = Yum! Brands, Inc. Industry = Restaurants From Yahoo finance, Jack in the Box, Inc. currently operates with more than 2,200 restaurants in 21 states, and Qdoba Mexican Grill, a leader in fast-casual dining, with more than 600 restaurants in 44 states, the District of Columbia and Canada (2013). Burger King Worldwide, Inc. operated 7,293 franchise restaurants and 183 company restaurants in the United States and
Cohon went on to build a network of 640 restaurants, making McDonald’s in Canada more lucrative than any of the other McDonald’s outside the USA. The key to the international success of McDonald’s has been the use of franchising. By franchising to local people, the delivery and interpretation of what might be seen as US brand culture are automatically translated by the local people in terms of both product and service. McDonald’s now has over 20,000 restaurants in over 100 countries, and around 80 per cent are franchises. Globalisation versus internationalisation Globalisation involves developing marketing strategies as though the world is a single entity, marketing standardised products in the same way everywhere.
Shouldice Hospital Limited Group Case Study Feb. 14th, 2012 Brief Synopsis In 1982 Shouldice hospital comprised of 89 beds and performed 6,850 hernia operations while being staffed by 12 full time surgeons, 7 assistant surgeons, an anesthesiologist and 30 nurses in addition to support staff. The Shouldice hospital employed unique surgical techniques and post operation routines which led to a speedier recovery and a lower than average hernia reoccurrence rate. The hospital had gained a reputation for providing a quality service and relied mostly on word of mouth marketing. Many of their patients were from Ontario (56%) and the US (42%) with a smaller percentage (2%) travelling from Europe or other provinces in Canada. Shouldice performed two types of hernia operations which they classified as primary (first time occurrences) and secondary (reoccurrences or repairs).
It serves 64 million customers daily. McDonald’s revenue grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operation income to $3.9 billion. McDonalds UK Ltd. Employs 440000 people in this country. Purpose of the Business: The purpose McDonalds is to make profit and to provide a return for investors in the business, (That's why most businesses really exist).
He revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, french fries, and milk shakes. By developing a sophisticated operating and delivery system, he insured that the french fries customers bought in Topeka would be the same as the ones purchased in New York City. Such consistency made McDonald's the brand name that defined American fast food. By 1960, there were more than 200 McDonald's outlets across the country, a rapid expansion fueled by low franchising fees. Ray Kroc had created one of the most compelling brands of all time.
This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 billion in annual revenues. In addition, McDonald's opens a new restaurant every three hours. (www.mcdonalds ) Wal-Mart was founded in 1962 and opened its first store in Arkansas. Wal-Mart serves customers and members more than 200 million times per week at more than 8,838 retail units under 55 different banners in 15 countries. Wal-Mart boasts 2010 sales of $405 billion, and Wal-Mart employs 2.1 million associates worldwide.
Also, because places such as Burger King and McDonald’s cost less than a fancy dining place, they feel they are getting a big bang for their buck. Some people when dining out at a fast food restaurant like to choose McDonald’s because, some of the McDonald’s restaurants have a playground inside that children can play on while their parents eat and have adult conversations, Burger King does not have this option. McDonald’s started its business in 1940, and serves about 68 million people on a daily basis. They also have restaurants in 119 countries, with 34,000 restaurants in the world. They also employ 1.7 million people.
I believe that we are taking it too far by blaming fast food restaurants for obesity and that it is an individual’s responsibility to take the blame. The first fast food restaurants developed in America in the 1920’s and the United States has grown to have the largest fast food industry in the world. Currently one third of American children are obese or at risk of becoming obese and 67% of Americans are obese. McDonald’s was invented in the 1940’s and has since acquired millions of lawsuits for their extremely unhealthy food. Burger King soon followed in the 50’s and has also received its fair share of lawsuits.
Case Synopsis This case is about a privately held medium sized meat processing company located in the Northeast. In 2004 its annual sales had been approximately $140 million. Kayem's top selling product was hot dogs and since the company's founding, the marketing strategy had been to focus its product offering as high quality delicatessen meat. Al Fresco was a gourmet chicken sausage introduced in 1999 in order to make a significant entry into the gourmet food category. In 2003 sales for Al Fresco were .80 million pounds and in 2004 sales were 1.26 million pounds.