Uniqlo Distribution Essay

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Uniqlo Distribution in US: Summary of Uniqlo’s expansion in US: * 1st attempt (2005) – 3 mall stores in New Jersey, failed and closed in 2007 – ill-fated strategy for opening mall stores when the chain was not well-known * 1st flagship in Soho, New York (2006) – fashion capital to initiate its expansion plan * Strategy changed: open stores in prominent shopping streets instead of malls, followed by strategically expanding stores surrounding current flagship stores – Expand in proximity * 17 US stores currently [New York, New Jersey, Connecticut and California] (7 17 in Fall 2013) * Focus: New York: 8 stores & California (San Francisco): 5 stores * Aim: 200 US stores by 2020 * New target: Southern California & other major cities (L.A., Chicago, Boston, etc.) * Expand online distribution channel – E-commerce * Online shopping site www.uniqlo.com for US market since 2012, new website UNIQLO.com in fall 2013 * Free Online USA app in 2013 (Now: Apple; Later 2013: Android) Current Stores New Stores (2013 Fall) New York - Staten Island Mall in Staten Island, NY (October 18th, 2013) (10) - Atlantic Terminal Mall in Brooklyn, NY (October 25th, 2013) (12) - Smith Haven Mall in Lake Grove, NY (November 8th, 2013) (16)- 5th Avenue. New York, NY (October 14th, 2011) (2 - biggest 89,000 square feet 100 dressing room and 50 cash registers)- 34th Street. New York, NY (October 21st, 2011) (September 28th 2012) (3 - 64,000 square feet)- Soho, New York (November 6th, 2006) (1 - 1st US store 36,000 square feet)- Westchester's Ridge Hill, Yonkers, NY (April 19th, 2013) (7 - 20,000 square feet)- Palisades Center, West Nyack, NY (March 15th, 2013) (6 - 23,000 square feet) | California - Hillsdale Shopping Center in San Mateo, CA (October 11th, 2013) (9) - Stonestown Galleria in San Francisco, CA (October 18th, 2013) (11) -

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