Uniliver in Indina

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Business Strategy Analysis ——Unilever Operations in India Part I. Introduction The major objective of the report is to examine the business strategy of Unilever in India. To start with, this report aims to analyze the strategy framework of Unilever in terms of firm’s ambition, organizational capabilities, main investment and regional positioning. Then, the unique strengths and weaknesses within the company together with the key opportunities and challenges faced by the company are discussed on the basis of the SWOT framework analysis. Eventually, the likelihood of its success in implementing the business strategy can be accessed and the reasonable recommendations would be provided. Part II. Background Information As one of the world’ leading fast moving consumer goods companies, “Unilever is a British-Dutch multinational corporation that owns many of the world’s consumer product brands in food, beverages, cleaning agents and personal care products.” (Nicholson, 2007) Although Unilever’s headquarter is located in London, its business operates through subsidiaries primarily in Europe, North America, Asia and Africa. Moreover, Unilever has a strong portfolio of more than 400 leading brands and just fewer than 250 tail brands spanning across 14 categories. Hindustan Unilever Limited is one of the largest fast moving consumer goods company in India. As a subsidiary of Unilever, the organization sells foods and personal care products in approximately 100 countries all around the world. “The company, along with its subsidiaries, is engaged in the production and distribution of soaps and detergents, personal products, beverages, foods, ice cream, exports and other products such as chemical and agriculture products.”(Dhillon, 2007) Part III. Strategy Framework A. Ambition 1. Qualitative Ambition The organizational mission statement of Unilever is

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