The intended goal is to find out ["find out" is a "phrasal verb," two words that together mean something different from their individual meanings--looking up each word in the dictionary would not produce the meaning, which could cause misinterpretation in an international business communication. Use other words, like "discover" or simply "found"] how changes in each category of the marketing mix affect sales. Kudler Fine Foods is consistently shopping the world for new fine food products to put on its shelves. For Kudler it is important to know which products will sell and which products aren’t [Contractions are inappropriate in academic writing--write it out] worth investing in. Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item.
ANALYSIS The “Blue Ridge Spain” case study introduces several individuals and organizations. In order to analyze the situation and provide recommendations, I will specify the main issues from their various perspectives. Delta’s senior managers were not keen on JV’s because they viewed them as time-consuming, and also an inadequate means of developing new markets. Delta was persistent and hungry for growth, owning strong brands that could support expansion into overseas markets without the need for local partners. Rather than form joint ventures, Delta preferred to hire local managers directly, or transfer experienced managers from their other divisions around the world.
When the requested products were finally available in the stores, the prices of the products were very high and the product variety was extremely limited. The high prices of the products made these unaffordable for a large part of the customer base. The limited variety of the requested food products gave customers very few options in healthier food choices. The decision by Company Q management to throw out day-old food products, instead of donating these to the local Food Bank again highlights the lack of social responsibility towards the community in which Company Q does business. This action demonstrates a lack of interest to aid the less fortunate in the community, as well as failing to increase their customer base.
Furthermore, they realized that there was a gap between how the company sees itself and how the customers see the company, they was not providing good value to clients. They also saw that the brand needed to be reinvigorated with a renewed perspective and purpose to reclaim the historical role as advocate for investors. 2) Describe and evaluate the campaign strategy proposed by EURO RSCG. By the past the company used just direct marketing without any central theme to target their customers. EURO RSCG thought about and innovative campaign idea looking at the things that made Charles Schwab & Co., Inc different.
1 Q) Why was it necessary for Pierre Lang to look at fundamental changes in its business model and information systems? Answer: It is necessary for Pierre Lang to look at the fundamental changes in its business because Pierre Lang decided to expand its business into Eastern Europe, and therefore it decided to change its business model and the underlying information systems and business processes from traditional to computerization. The company also knew that it is losing business because it was unable to keep track of customers and it doesn’t have direct contact with them. So, the company is thinking to change its business model process to be structured properly, so that minimizes the errors that occur in business processes. And also thinking to develop better information systems than ever before by working with Fortinet.com.
It state that without effective education in the business environment in other counties, employees and business partners are more likely to make incorrect judgments by putting themselves as well as the company at risk of a infringement. The United States companies and their representative and subsidiaries offices must establish strong interior accounting control. The U.S. employers also must ask the tough questions of employees and must work with the persons to come out with a legal solution that still allows them to be competitive. This act cannot be a one time discussion or a few comments after a preparation sitting. It should be an ongoing exchange of ideas that helps the company expand a sound approach for meeting the market necessities within the limitations of the Foreign Corrupt Process
The company’s abuse has consequences that turn out to have hidden economical and sociological costs that are not reflected in the market price of the food. The consumers are paying for these unseen costs while four to seven of corporations dominating the meat industry keep getting richer (Food Inc.). The industrial food production process must be seriously examined and improved because the current production system is sacrificing the integrity of our food at the sake of the consumer. The integrity and health of real food could be maintained if our government finally helps our citizens take a stand to end food born illnesses, animal abuse, and obesity that the industrial food market creates. Between the seasonless crops, genetically modified animals and crops, and the mixture of thousands of cows in one hamburger patty, everything about our food is fake.
The subsidiaries had problems whit adapting the new program, because they could not understand it. That is why they decided to use their old and new accounting program parallel with each other. This was very laborious for the subsidiaries, and took a lot of time, reducing the efficiency. When the company continued to expand internationally, bigger problems arose. The management of the different subsidiaries were organised geographically, so big decisions where usually taken on a country to country basis.