Unilever Kenya Essay

2034 Words9 Pages
INTRODUCTION. Unilever which is a marketing firm was invited in 1953 to the Kenyan market as a strategic partner to bring in its soap, margarine and fat technology and acquired 50% shareholding in East Africa Industries Limited. Its brand portfolio includes well-known brands as BlueBand, Royco, Homecup Tea, Omo, Geisha, Close-up, Ladygay, Fair &Lovely and Sunlight among others. Unilever Kenya Limited now employs close to 800 employees. The company’s leading brands reach consumers through a network of over 50 000 retail outlets providing employment to over 120 000 Kenyans. Considering that Unilever Kenya limited is recognized as a major player in the economic development of the country, its contribution to the Kenya Government Revenue is huge. Our products are household names throughout the region. CHARACTERISTICS OF THE PRODUCTS MARKETED. 1) The product is profit oriented- The product has to be able to make a profit for the company in order to be put into production. 2) Have high market percentage – Products like Blue band have a market percentage of 70% are dominant goods as they were introduced into the market when there was no competition. 3) Have strong brand names – goods produced have strong brand names so as to increase the popularity of the product to consumer because of the consumer preference or the quality of the good. 4) Have an expiry date – since goods produced are either edible or for domestic use they have an expiry date to show the period with which the good is to be consumed. BRANDING In Unilever most of the packaging items like plastic containers are outsourced from outside the manufacturing plant then they are branded with the companies logos and the products details. Then the container is brought to the factory where the products are placed into the containers and sealed and then stored in the warehouse for storage.
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