They even pay anthropologist-investigators known as "cool hunters" to keep up with what the coolest kids are doing, and use that knowledge to design products. It is a perpetuating cycle, and we as teenagers are the instigators. We are involved in a symbiotic relationship with consumerism and media that shapes our opinions and influences our buying decisions--whether or not we are aware of that influence. Cool hunters seek us out for our opinions and then sell them right back to us. And we buy it without a thought about why.
Ads in today’s society are not that ethical. They are trying to sell their product to everyone not just to a specific type of people or race. Sources | Title, URL, and Date of Access|Central Idea| Advertisements targets, affects teens, http://www.waterloo.k12.ia.us/schoolsites/thespectator/advertising-targets-affects-teens , 6/21/14 | The main idea of the article is to tell about all the reasons of why ads affect teens. Ads show new “luxury” items that are a must have for everyday teens.| Teens ads http://www.utalkmarketing.com/pages/article.aspx?articleid=14465&title=teens-will-listen-to-other-teens-in-ads 6/21/14| The main idea of this article is to show you how much other teens will listen to ads. How many use social media and the internet.
This inflates questions about the ethics of children’s marketing and its impact on the health and well being of kids. The documentary Consuming Kids: The Commercialization of Childhood focuses directly on the huge impact this is making. You are what you buy; you are what you own, if you don’t have it you are seen as less fortunate than others. What you buy is who you are. Education and consumerism blindly targets you and is easily mistaken for happiness and satisfaction.
and majority of the commercials are alcohol related. It makes me want to open a bottle of beer and start drinking. I believe images and messages from the media cause teens to drink at a younger age and make drinking seem not only acceptable, but also desirable. The media has a huge influence on young teenagers the multiple advertisements on alcoholic drinks captivates their eyes and pulls them towards drinking. Studies have shown in 2007 at John Hopkins University that, “among a
They understand that advertising to all types of people is not going to hurt them in any way. Once children are exposed to a brand enough and this brand is thought to be cool or hip they will find a way to buy this product weather it be through begging their parents or getting it illegally such as alcohol and cigarettes. The reason behind companies advertising to children at such an early age is to set up a lifelong brand customer connection, make “surrogate salesman” to nag the parents, and to hope for future
Consuming Kids. After watching “Consuming Kids,” and hearing the various insights of many industry professionals, it is no doubt in my mind that mass media creates a social reality, and a backwards one. This commercialization of childhood is a lot more than selling just products and services, it’s a society issue which has direct impacts on human development and relationship. This commercialization of childhood involves marketers and advertisers doing everything they can to influence the 52 million kids under 12 that hold a buying power totaling $42 billion dollars a year. The mass media aims and is successful in getting a brand in front of a child’s face 24-7, whether it be through brand licensing, product placement, viral marketing internet, videogames or many other ways.
Let’s take, for example, the drug OxyContin, lets’ examine what happened to this medication. Just like Marijuana, It was created to help people from pain, but turned out to be a menace to society. Prescriptions being altered, doctors giving excessive amounts of money, addicts breaking into pharmacies and hurting people. The legalization of marijuana will bring more criminal activity because of the lack of impaired judgment associated with the drug. An individual will have impaired judgment and altered decision making if found to be under the influence of
Tobacco is a long tie product of Mother Nature; however the usage of tobacco has increasingly gone up in this day and age. But advertising can contribute to this, if my group had three questions to ask the big name cigarette company Presidents that advertise their tobacco products. It would be this, 1. What are the ingredients, that are in the product that your produce and market to the public? 2.
For example, teenagers that don’t think they are at risk for acquiring Chlamydia from unprotected intercourse and multiple sex partners are unlikely to use condoms. In order to help these teenagers an accurate perception of their level of risk I have chosen to do an ad campaign. This intervention and activity convinces teenagers that people from all walks of life can be at risk of contracting Chlamydia. The ad campaign consists of teenage girls and teenage boys who talk about how they contracted a STD. This story will be portrayed on posters which will be put up in all local schools and after school centers.
With this frame of mindset, it’s extremely important for the federal government to uphold and keep the drinking age at a constant. As teenagers mature into young adults, peer pressure and social influences become factors that may contribute towards irresponsible decisions. Since 1984, the federal drinking age was raised to 21, which tremendously benefited teens and young adults in the United States (Kirszner, Mandell 458). Drinking is among the greatest misleading decisions made among individuals at parties, especially in college, so it’s always necessary to maintain responsibilities. Currently, college students mainly drink due to the convenience of accessibility to obtain substances from older acquaintances or friends who also enjoy having a good time.