understanding principles of marketing Essay

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Understanding principles of marketing: Marketing has been defined by many studious in matter. Essentially they all defined it has a science that studies the relation between product and buyer, but not many have been original or have drowned attention as much as Mr Addock and Mr kotler who have come up with two of the most brilliant modern definitions of marketing. I personally believe that “the centre of marketing is the customer or consumer where marketing provides benefits to them, allowing and encouraging the exchange of goods or services between seller and buyer. P. Taylor from www.learningmarketing.com explained it by saying that: “Marketing is not about providing products or services, it is essentially about providing changing benefits to the changing needs and demands of the customer”. This definition of marketing underlines how marketing is a science that keeps evolving each and every day, this is because generations are changing and so are the needs and wants, just by thinking of all the product that today are in the market, such as computers (with internet), game consoles, mobiles which all of them did not existed just 20 years ago, and today are “vital” for the current life that we are living into. And so also the method of research has developed to keep up with times and constantly new demands that consumers have. P. Kotler describes marketing as: “Satisfying needs and wants through an exchange process”. He focuses on the knowledge of the seller about the buyer necessities, with intense research about habits and needs of them, so if the consumer feels that the product is satisfying the exchange will happen, obviously the better is the product in quality, the higher the price can be set. Another definition has been made by the Chartered Institute of Marketing, which defines it as: The management process responsible for identifying, anticipating and

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