Understanding Consumer Behaviour in the Retail Sector and a Complete Analysis of Consumer Insights Specific to Brand Vaango

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Devyani International Limited - Vaango! | Understanding consumer behavior in the retail sector and a complete analysis of consumer insights specific to brand Vaango. IBS/12-14/12BSPHH011081 | Sumit Khatri | A REPORT ON “Understanding Consumer Behavior in the Retail Sector and Complete Analysis of Consumer insights Specific to Brand Vaango” By Sumit Khatri Enrolment no: 12BSPHH011081 “Devyani International Limited - Vaango” A Report Submitted in Partial Fulfillment of the MBA Program in IBS Hyderabad Distribution List: Prof.Chakravarthi Koundinya Mrs. Malabika Gupta Date of Submission: 24th May 2013 DECLARATION I hereby declare that all the work undertaken in my project is true to my knowledge, and has been completed at Devyani International Limited, Gurgaon. The study was conducted for a span of 80 days from 12th March to 31st June 2013. This project is meant for a partial fulfilment of the MBA Program of IBS Hyderabad. Yours Faithfully Sumit Khatri Enrolment No: 12BSPHH011081 Acknowledgement With great pleasure I take the privilege to acknowledge the people who were involved with me till the completion of my project. I would like to thank Mr. Praveen Bodduluri, COO, Vaango and Mrs. Malabika Gupta(Brand & marketing manager), Mr. Rahul Gupta(Corporate sales account manager) for trusting me, giving valuable suggestions, encouragement, freedom to work, guidance at every stage and support for the project. I acknowledge gratefully my indebtedness to Prof. Chakravarthi koundinya for his help and suggestions. He also inspired me by his discussions and showed me the right course to pursue. The success of this project would not have been possible and reached this stage without his support. In the end, I would also thank my parents, friends and other people at DIL and Vaango, Shoprix for their support

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