特易购超市的战略管理：佩泰尔分析，波特的五力分析，关键成功因素，SWOT分析，价值链分析，Tesco的战略选择，核心竞争能力和文化网络。 Strategi c Management of TESCO supermarket: PESTEL analysis, Porter's 5 Forces analysis, Critical success factors, SWOT Analysis, VALUE CHAIN analysis, TESCO'S strategic options, Core Competences & Cultural Web. 我简介 I INTRODUCTION 食品和饮料零售界代表在英国规模最大的行业，为300多万人民在初级生产，制造和零售的就业机会。 The food and drink retail sector represents the largest industry in the UK, providing employment for over three million people in primary production, manufacturing and retailing. 2003年零售占9％的国内生产总值（Datamonitor公司，2003年）。 In 2003 retail accounted for 9% of gross domestic product (Datamonitor, 2003). 近年来英国超市受到更严格的供应商对他们的待遇尤其是自有品牌产品，但供应网络的发展战略已经在过去十年中的大部分超市战略的组成部分。 In recent years UK supermarkets have come under increased scrutiny over their treatment of suppliers, particularly of own-label products, yet the development of strategic supply networks has been an integral part of most supermarket strategies for the past decade. 该报告将提供以下的超市公司，特易购与外部环境分析的重点，洞察和公司的分析资源，能力和文化。 The report below provides an insight into the supermarket company, Tesco, with emphasis on its external environment analysis and company's analysis of resources, competence and culture.
Today’s consumers are more health conscious than consumers of the past. We are more apt to purchase specialty foods over the traditional foods our parents purchased. Consumers across the nation have access to everything from exotic products to unique delivery service. Specialty grocery stores have grown in popularity, but the problem is that often specialty stores have limited locations whereas specialty services have limited reach. Whole Foods and Trader Joes’ are two retailers who have expanded to hundreds of locations while adhering to an unexpected market positioning for previously untargeted market segment.
They also claim to benefit local communities by encouraging retail revatilisation in previously run down areas thus creating new jobs. However in reality the market power of supermarkets, enables them to affect prices and dominate advertising, producing an environment in which independent shops and stores cannot compete and thrive. As a result 2000 independent local grocers are closing each year, conversely the big four supermarkets have doubled their number of stores (Federation of Small Businesses, cited in Allen, 2009, p.74) Hence by dominating food sales, supermarkets take away consumer choice to shop in traditional establishments such as greengrocers and butchers. Journalist Joanna Blythman has highlighted Dundee in Scotland as representative of changes occurring in UK city centres (Blythman, cited in Allen, 2009, p.74). Her investigations show a fraction of local traditional grocers remain, however there are four Tescos, two Asdas, one Morrisons, one Sainsbury’s,
The first time I purchased groceries and household items from my own wallet, I learned that I needed to find a more economical store that could offer me “more bang for my buck”. So basically, this is when I said, “Good Bye Publix,” and, “Hello Walmart”. It was undeniable to me on my very first trip to Walmart that the choices, value, and convenience that Walmart offers is far superior to that of Publix. First of all, Walmart has more product options to choose from than Publix. Walmart usually has a minimum of four to five options to choose from per grocery item.
( making social lives 2009 p70 ). Today the big supermarkets have engulfed our high streets, towns and retail outlets as they continue to expand in a rapid rate. The big supermarkets have gone from selling essential grocery and household items to now selling electrical appliances, fashion wears and home furniture. This has encouraged consumers to shop all under one roof for most things we usually need on a weekly to monthly basis. We no longer see the need to buy from
Greggs now have more stores in Britain than major food outlets e.g. McDonalds according to Saner (2010). Due to Greggs increasing market share they encounter enormous costs that need to be controlled. Finance is important for the day to day running of a business to be successful. There are many different sources of finance that Greggs use, these are listed below and will be discussed in detail in the next section.
In the 40+ years of they have been in business the grocery business has changed. Competition and consolidation have intensified with foreign chains and convenience stores in large numbers. The UK grocery industry has retired many brands over the years and Iceland is a too small player to avoid purchase by one of the big grocery stores chains. Introduction The UK grocery market today is highly competitive.
Threats encumber an organization from realizing its objectives. The main risk facing Bolthouse Farm is the fierce competition from other local juice stores. With the increasing advent of bars, people prefer these smoothies, which are customized according to their preference. The impact poses a significant threat to Bolthouse farms since their smoothies are standardized. In 2011, bars/cafes grew by 4% in terms of current value to reach sales of 4.7 billion dollars of which 15% is revenue from smoothies sold in Canada bars.
Through the years, Tesco became bigger and bigger, and in the 1960s Tesco owned more than 800 stores. Tesco has developed from a minor discount supermarket into a giant retailer . In 1994; Tesco bought the supermarket chain, William Low, which operated 57 stores. It were the beginning of expand their market to Scotland. Tesco continued to buying up different firms, as Associated British Food.
Overall Wall-Mart is still expanding outside the United States, Particularly in market where it entered by acquiring a strong retailer. Still given Wal-Mart formidable record at home, the company’s recent setbacks have exposed a rare vulnerability oversea. Wal-Mart's ability to replenish their shelves four times faster than its competition is just another advantage they have over competition. Wal-Mart leverages its buying power through purchasing in bulks and distributing the goods on it' own. Wal-Mart guarantees everyday low prices and