U.S. Airlines Case Study

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Name: | | Assignment: | Week 2 Business Case Analysis – U.S. Airlines Case Study | Date Submitted: | 1/26/14 | Course (include the section number: | MBA526DL | Statement of Academic Integrity:I certify that: 1. I prepared this document specifically for this class; 2. I am the author of this document; 3. I am fully disclosing and giving proper credit to any outside assistance received in its preparation; 4. I cited sources of information (e.g., data, ideas, charts, etc.) and used this material to support this document. 5. I did not receive any assistance / help / guidance from others. | Student’s Signature (type your full name): | Donald A. Middleton | US Airlines Case Study U.S. Airlines Case Study Since deregulation a combination of the September 11, 2001 terrorist attacks, high fuel costs, and the 2008 financial crisis has contributed to the dismal state of the airline industry (Grant, 2013, p. 472). The U.S. airlines have weathered stormy skies (Suciu, 2011). Through cost cutting efforts, process improvements, and less competition through mergers the airlines are profitable, however, even with all the optimism, the outlook still remains bleak for the industry (Grant, 2013, pp. 472-474). To sustain profitability the airlines will need to abandon some routes leaving smaller airports without service (Federal, 2011) and become better not cheaper, meaning less capacity for those who fly (Siciu, 2011). Synopsis of the Case The airlines have overcome the times when they were consistently losing money; even as fuel prices increased the carriers are making profits (CAPA, 2012). Though the industry appears to be profitable, compared to other industries, their results are dismal (Reed, 2013). They face new headwinds with new pilot regulations that are causing regional carriers to face a pilot shortage and the new pilot fatigue

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