Tylenol Crisis Management

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Carlos Cartaya BUS 302N – 111 Organizational Behavior M-R 8 am – 915 am “Writing Assignment 1 -Tylenol Case” This paper is my own work. Johnson & Johnson was not responsible for the Tylenol tampering case. The poisonings did not happen at Johnson & Johnson’s headquarters. In the days after finding out all the deaths were related to Tylenol, Johnson & Johnson was forced to act swiftly in order to save their company. Johnson & Johnson had a credo in which they state a responsibilities to the communities they sell Tylenol in. eventually, the country saw the Tylenol was the victim of a crime against them. CEO James Burke first formed a seven-member team so he could act swiftly and efficiently. He wanted the facts first. He wanted to know why the killings happened, how to stop them, and to help those who were affected. They waited for the facts of the police report, and this allowed them to form trust between their costumers and themselves. Johnson & Johnson made the choice to help the community, and do the right thing. Johnson & Johnson made the choice to put their costumer’s safety first. There was “an immediate product recall from the entire country which amounted to about 31 million bottles and a loss of more than $100 million dollars.” (Lazare, Chicago Sun-Times 2002) The company started this recall in Chicago, where the product was contaminated. They waited for the facts of the police report, and this allowed them to form trust between their costumers and themselves. They also offered to exchange already sold bottles. They offered a $100,000 reward for finding the person who poisoned the bottles. Johnson & Johnson focused on finding out who was responsible for causing the deaths. The company also stopped all advertisements. The company not only acted swiftly, but they also were honest. They wanted to find out who did this. The case is
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