In general pressure groups are seen as an important element in modern democracy however they can also be seen as undemocratic. Pluralist democracy is the idea that democracy represents multiple different sections and groups and that political power is distributed in society. Pressure groups help to enhance this as they represent causes which may be ignored by the majority due to political parties and allow political power to be spread to the public as it’s a form of political participation, this allows the avoidance of dangerous concentrations of power. Evidently pressure groups are effective and enhance pluralist democracy as governments pay attention to pressure groups and consider the demands and decide to consent to them influencing any decisions, this shows they are accepting and know the effect pressure groups have as the government has not restricted creation and action of pressure groups. In addition a function of pressure groups is to inform and educate the public, this allow improvement of democracy as the electorate can make a more informed decision in political participation, such as the general election and referendums.
The media has an affect on all age groups from children to teenagers and young adults, and from older adults to senior citizens. The media affects society through multiple ways rather it be a book a TV show or just a normal Sunday paper. There are many different ways and opportunities for the media to influence our society through these types of media. One way society is affected because the TV and other types of media allow businesses and companies to advertise there products or company from have an add on a commercial on the TV or radio or having your add on a page in the paper or magazine. This allows businesses to influence their customers to buy from or some how use their business rather than other businesses.
Mass media is designed to reach a large audience, whether it is in the form of a news paper, broadcasted over the TV and radio or spoken. Mass media is what controls and monitors, reflects and creates what it is that we consider being our culture. I feel that the most important function of mass media is to influents people in their decision making and acceptance of certain things. Media has always played a huge role in our lives from keep us informed about the latest in political concerns, who’s who in the movies, news and even what trends to follow or not. Everything that we do is apart of or transformed by our views from media that we watch, read or hear.
In some cases, the pressure groups even undermine their internal democracy as the minority (the leaders) voices are heard rather than the majority (the members). Pressure groups could be said to promote democracy by educating the electorate. They do this by making them more educated and more informed through political discussions and debates. Pressure groups widen the information available to the public. Without the media and pressure groups, the public would have to rely on information given from a narrow range of sources with limited viewpoints; mostly from the major political parties e.g.
Name: University: Course: Tutor: Date: The Impact of Mass Media on Personal Socialization and Beliefs about Society Mass Media in modern culture is a very significant force, this has prompted sociologist to name the force mediated culture, as it continues to shape and reflects culture. Society and individuals are constantly bombarded with interactive messages from diverse mass media agents. Thus what really is socialization? According to DeFleur and Sandra (p, 209) notes that socialization is defined as an intricate, multidimensional and lasting communicative exchange set amid various society agent and individuals that project to personage’s arrangement for existence in socio-cultural settings. Basically mass media is an agent of socialization and mostly compromises of diverse medium of entertainment such as TV shows, music, movies, internet sites, magazines, video games and many such facets.
What exactly is an advertisement? By definition it is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideas, or services. However, in today’s society advertising is much more than that. Ads are a constant source of images in which hidden and underlying messages reinforce the stereotypes we have all come to view as the social “norm”. Essentially, ads are not merely just a form of communication intended to persuade an audience to purchase a product, ads are a form of communication in which everyone is persuaded what to view as normal.
And finally, Consumer Campaigns; for example protests to highlight the cause and gain coverage. The factors in which pressure groups need to be successful include Money; from members/supporters, Support; from public - inc. Memberships within the group, and finally Achievable Goals; with realistic goals, the public is more likely to be in favour of a group promoting salient issues and who have a clear plan. There are a number of access points that pressure groups can use to gain political access. These include The Executive. If pressure groups target ministers/civil servants in different departments, eg.
What does advertisement bring to us? As we all know, Advertising is a way for people to learn about popular culture which contains entertainment, technology, news, fashion and so on. Advertisement ought to be used as a method to spread information to people, however, nowadays advertisement is used like a way to attract people for advertising agency to gain more money. Advertisement brings a lot things to people, not only includes the convenient way to gather information, but also contains a great purchasing desire. People should find a way to prevent the increasing amount of advertisement.
The text from this advertising is widely used as a media to persuade the consumer so this text used more attractive language which can make any assumptions. The meaning of this text at first analysis with the New Critics view only able to sustained one single meaning but with the view from deconstruction method it can be analyze more deeply about certain meanings that hidden in the text as Stern called it “a playing field where multiple meanings clash”. Stern purposed not only to fill the gap between the advertising text and the reader response or consumer opinion about it but also find any reliable context within the cultural assumption that happening when the text itself reached consumer. Her method can be classified into three steps, first she used identification of textual meaning of an advertising text, second construction of meaning and the last deconstruction. The analysing method at the first approach is using intrinsic elements in order to paraphrasing the text
Political language is basically used as a powerful tool in winning the support as well as the consent of both the public and the nation lawmakers Discourse Analysis invites us to move from seeing language as abstract to see our words as having meaning in a particular history, politic and social condition. Words are used to convey a broad meaning, and the meaning we convey with those words is identified by our historical, political and social condition. Discourse also has the power to interpret any conditions, issues, events, and other phenomenon in the society by using language and text. Critical discourse analysis (CDA), on the other hand, takes another path to send a different message.