Tweeter Etc. Case Analysis

2739 Words11 Pages
Tweeter Case Analysis ABSTRACT EXECUATIVE SUMMARY 03 1. Problem Statement 03 2. Determination of Strategies and Recommendations 03 ANALYSIS 04 1. Consumer Analysis 04 2. Competitive Analysis 06 3. Analysis of the “Three-Pronged” Strategies of Tweeter 08 1) Abandonment of Sale 08 2) Automatic Price Protection 08 3) A Change in the Marketing Mix 09 EVALUATION OF ALTERNATIVES 10 1. Option 1. Expanding the Low-end product market. 10 2. Option 2. Improving Automatic Price Protection system and modifying the promotion strategy 11 3. Option

More about Tweeter Etc. Case Analysis

Open Document