Tv- Negative Influences

338 Words2 Pages
ery often we see advertisements of cigarettes, alcohol products and junk food. Every day children and teenagers get under the impact of advertisements, where men and women smoke, drink or eat unhealthy food. This type of advertisements may have a negative effect on the psychics of adults and this negative impact can have dangerous consequences when we speak about young adults and children. Advertisements of cigarettes, alcohol and junk food create positive connotation in the minds of children. They feel that consuming these products is fashionable and useful. They get messages every day from different media sources. “Advertisers of tobacco and alcohol purposely leave out the negative information about their products. As a result, young people often do not know what the health risks are when they use these products” (Bosman, 2006). Food advertisements also create dangers for young people. Childhood and the period of puberty is a time, when all food habits are formed. Advertisements of unhealthy food have negative impact on children. In addition, the idea of slim and sporty bodies creates a controversy in the minds of children. Advertisements of thin women and athletic men create unrealistic perceptions, which can finally result in nervous exhaustion. Violence is another problem created by mass media. Children see violence on TV every day. They feel stress, frustration and can become aggressive under the constant impact of violence in advertisement (Craig A. Anderson, Leonard Berkowitz, Edward Donnerstein). In the beginning violence is perceived like something unnatural but later they get used to it, since violence is a part of everyday information transmitted by media. Such process is called “AVIDS – acquired violence immune deficiency syndrome”. Violence in advertisements and mass media does not only have negative impact on children and teenagers but can be
Open Document