Tv Advertising Has Faded In Importance Versus Tv a

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Even though online advertising is grabbing lot of attention these days, we believe TV advertising is still the most powerful medium. According to a global information and measurement company Nielsen, “Consumer’s appetite for media continues to grow. New and enhanced technologies only fuel the demand for video content. The average American watched 34 hours 39 minutes of TV per week in Q4 2010, a year-over-year increase of two minutes. The heaviest users of traditional TV are adults 65+ (47 hours 33 minutes per week), followed by adults 50-64 (43 hours per week). Trailing all other age groups, teens age 12-17 watch the least amount of TV (23 hours 41 minutes per week)” (Nielsen, 2011). According to the Bureau of Labor Statistics, Watching TV was the leisure activity that occupied the most time (2.7 hours per day), accounting for about half of leisure time, on average, for those age 15 and over. These numbers make it very clear that TV advertisement is still the most pervasive and powerful tool for reaching U.S consumers. TV advertising often reaches consumers when they're at their most attentive and alert state. Consider how many people, after a boring day at work, look forward to watching their favorite TV programs. Television is generally acknowledged as the most powerful advertising medium and reaches broad spectrum of consumers at low cost per exposure. TV advertising has two particularly important strengths. First, it can vividly demonstrate product attributes and persuasively explain their corresponding consumer benefits. Second, it can dramatically portray user and usage imagery, brand personality, and other intangibles. Therefore a properly designed and well executed TV ad can still be a powerful marketing tool and improve brand equity, sales and profits. An example of a properly designed and well executed TV ad is Aflac, the largest supplier of

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