Turn Your Home Into a Palace

1257 Words6 Pages
Turn Your Home into a Palace The legendary advertising executive, Leo Burnett, once said, “The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” Kohler has taken those words to heart in the ad for its KARBON articulating faucet. The colors of the ad are simple and regal; evoking wisdom, power and perfection. Geometrical shapes are implemented in effective contrast. A woman is shown in the background playing a pungi and taming the serpentine arm of the exotic faucet which sits front and center on the page. The product is given a place of honor in its placement on the page and, with the exception of one phrase the scarcity of the text used is well done. What is all of this saying to the consumer? It is saying that Kohler understands that the economy has left people stuck inside walls they are bored looking at day after day. Kohler is telling the consumer that its company can give them back their power, and make their home, once again, an exciting place in which to live. Kohler is not a company that needs to work on becoming well known. Its slogan, “The Bold Look of Kohler,” is easily recognizable by most people who are looking to remodel a kitchen or bathroom. While the slogan is displayed in the ad, it shows in the bottom right-hand corner, almost as an afterthought. There are other points that are certainly much more intentional. One of those is the color scheme. The background is a series of white concentric circles. The model in the ad is dressed in gold trimmed white and her skin has airbrushed white. Her black hair is twisted above her head and into rounded triangular shapes, resembling a palace dome. The faucets themselves, while offered in a variety of finishes, are shown in gold. They sit on floating pyramids of white circles topped with a
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