ARTICLE REVIEW ON WESTJET WestJet and WestJet Vacations named top brands in national study WestJet was founded in 1996 by Clive Beddoe. WestJet is Canada's most preferred airline, offering scheduled service to 81 destinations in North America, Central America and the Caribbean. Powered by an award-winning culture of care, WestJet has pioneered low-cost flying in Canada. As westjet is nationally recognized on top,it has more than 8,600 WestJetters across Canada and now they a planning to launch a low-cost regional airline in 2013. WestJet strives to be one of the five most successful international airlines in the world.
Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
The company's approximately 33 million contract and prepaid consumer customers use its network domestically and are able to connect to the compatible network of its parent company when in Europe. It also provides wireless Internet access and other data services in airports and retail businesses, among other locations, through its T-Mobile HotSpot brand. T-Mobile USA resells phones, PDA's, and accessories from such vendors as Nokia and Samsung. T-Mobile is concentrating its efforts on the more productive markets in Europe and the United States. The twelve T-Mobile markets serve more than 106 million users.
In 1972, British government established the airway to manage the two nationalized airway organization. They are British European and the British Overseas Airways. British airline is also a participant member of One-world airline organization. It is now one of the most popular airlines in UK. In 2008, the airline carried 34.6 million passengers.
Backgrounder Corporate profile WestJet was founded in 1996 by a team of Calgary entrepreneurs, headed by Clive Beddoe, as a western Canadian regional carrier with three aircraft flying to five cities. Today, WestJet is Canada’s leading high-value low-fare airline offering scheduled service to 70 destinations in Canada, the United States, Mexico and the Caribbean, with its fleet of 91 Boeing NextGeneration 737-series aircraft. The WestJet experience WestJet strives to offer guests a friendly, efficient and relaxing experience from the time of booking to the final destination. Guests now have a variety of innovative options to make their travels as smooth as possible. At most airports, WestJet’s check-in choices include web check-in, mobile
D1 - Evaluate the links between an organisation's characteristics and its success in gaining competitive advantage and achieving its aims. British Airways is based in London with a significant presence at Heathrow, Gatwick and London City. It is one of the world's leading global premium airlines and has grown considerably over the years. They have achieved this by gaining competitive advantage over their rivals such as Virgin Atlantic. They are a Public Limited Company (PLC) and have limited liability.
Global Cultural Issues Affecting Chevron Outside the United States Jerry Teague ETH/316 July 29, 2013 Ed McCullough Global Cultural Issues Affecting Chevron outside the United States Chevron ranked number three recently in the Cable News Network (CNN) list of the world’s largest companies as of 2012, up the previous year’s number ten ranking. Presently, the company headquarters is in San Ramon, California, with more than 60,000 employees worldwide including around 4,000 service station employees. Chevron recently sold its Ireland refinery and some assets in the Caribbean and Africa. It bought Atlas Energy and is confident about its prospects in the Gulf. Chevron conducts business worldwide as one of the global integrated energy companies.
In the last 40 years CVS has experienced tremendous growth. In the 1990’s through acquisitions CVS Pharmacy acquired more than 4,000 stores domestically, the corporation continued to expand to Florida, Texas, and Chicago; now CVS is currently in 42 states. CVS Pharmacy in 2007 merged with Caremark Rx to form CVS Caremark. Through 2013 CVS continues to acquire pharmacies to increase their market share. CVS Pharmacy was the first pharmacy to establish an online presence that offered customers an alternative to purchase products as of today customers are able to track and refill prescriptions online.
Alaska Airlines Marketing Plan Jason Miller Sumiah Ashley Jaber Quintus Qiu Due: May 15th, 2013 EXECUTIVE SUMMARY Alaska Airlines, operated by Alaska Air Group, is based in Seattle Washington. It is a major carrier—the seventh-largest US airline in passenger traffic. The airlines has been ranked the highest in customer satisfaction of traditional North America airlines by J.D. Power and Associates for the fifth consecutive year in a row. In the hopes of becoming the leader in the airlines industry, the Investor Relations team hopes to raise capital in the form of a stock issuance.
British Airways (BA) is the UK’s largest international airline, operating internationally and domestically and charter air services for the carriage of passengers, cargo and mail. The airline flies to over 550 destinations globally and is considered to be a leader within the industry with almost 350 aircrafts in service. 1. Marketing Practices and Marketing Mix of British Airways(BA) British airways being one of the most successful airlines industry has its own marketing strategies which makes it unique from its other partners. BA focuses on the 4ps which are the ideas to put in practice when marketing a product, because the forms the basis of marketing mixes.