One of CanGo’s leading competitors, Amazon, was established in 1997, and its primary scope of business was to sell books on the Internet. While many top companies spend millions to market their brands, Amazon puts that money into advancing technology on its website and creating affordable shipping options for its customers (Ante, 2009). The website offers not only books, but a wide variety of products ranging from electronics to home goods. Amazon has expanded six international sites including Canada, China, the United Kingdom, Germany, Japan and France and encompasses their branding strategy by stating "We're not in the book business or the music business. We're in the customer service business.
Amazon is global, it was an original .com within the last ten years it has devolved a consumer data base it has been one of the first online retailers. Amazon stated with books and ventured to now include electronic, toys, games, do it yourself and more. Weaknesses- with the addition of Amazons new category's, it could risk its brand status. Amazon is number one retailer for books. With their venture with new product category's they stand the chance of confusing customers while endangering band name.
Online shopping is definitely the newest and boldest trend for retailers. Nordstrom has actually been offering online shopping access since 1998. But it has now adapted to even newer technology that enables customer to shop easily by releasing its mobile app and has also remained competitive in the online market by offering free shipping and returns. In 2011 the outstanding department store decided to make one of its best decisions that is accountable for that 30% increase in online sales: the acquisition of HauteLook. HauteLook is a Los Angeles-based online retailer.
Amazon Evolution Amazon, the largest online retailer, has annual sales in excess of $10 billion but investors have not seen the consistent profit growth they expected (Rainer & Turban, 2008). Jeff Bezos started Amazon.com in 1995 by selling books because he believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting (Small Business Notes, 2009). According to Small Business Notes (n.d.), “Since 1995, Amazon.com has significantly expanded its product offering, international sites, and worldwide network of fulfillment and customer service centers.” Amazon continues to grow and evolve as an excellent e-commerce platform by giving customers more of what they want such as low prices, vast selection, and convenience (Small Business Notes, 2009). However, many analysts wonder if Amazon will ever fulfill its original promise to revolutionize retailing (Rainer & Turban, 2008). According to Rainer & Turban (2008), “By 2007, Amazon had spent 12 years and some $2 billion building the infrastructure of its online store, which is among the biggest and most reliable in the world.” However, Amazon does not use but a small amount of its processing capacity at any one-time so the company decided to provide a series of computing, storage, and other services that make its infrastructure available to companies and individuals to help them run the technical and logistical parts of their businesses (Rainer & Turban, 2008).
The primary customers of KR+H cabinetry are those who want to optimize the amount of useable space in their homes that stock cabinets cannot provide. The industry in 1992 was comprised of 61% stock cabinetry, and custom cabinets similar to those produced by KR+H comprised of only 20%. This is down from 26% in 1989 resultant from poor economic conditions between 1989 and 1992. KR+H uses a direct sale to consumer approach that only accounted for 2% of total industry sales. Industry sales by use of cabinet dealers and distributors contributed for 31% and 30% respectively.
Google Sites for example will only has 100MB of storage for free users this will therefore limit you of what you can have on your website, there are also very few templates what you can use so your site will not be unique to you or your business. JimDoPro is an example of a paid service available this costs £60 per year and will enable you to have 5GB of storage also this will give you a custom domain such as www.sitename.com, so if people can access it quickly. A domain name is a website address such as bbc.co.uk, an advantage of this is that you can access a website quickly instead of remembering a IP address. They allow you to access websites and servers. The domain can also tell you the location of where the website is hosted or who by.
Electronic Commerce 2012, 7e (Turban) Chapter 1 Overview of Electronic Commerce 1.1 True/False 1) Electronic commerce is the process of buying, selling, or exchanging products, services, or information via computer. Answer: TRUE Diff: 1 Page Ref: 4 2) Buying an e-book from Amazon is an example of partial electronic commerce. Answer: FALSE Diff: 1 Page Ref: 4 3) A brick-and-mortar organization performs its primary business offline, selling physical products by means of physical agents. Answer: TRUE Diff: 1 Page Ref: 4 4) An extranet is a network that uses private corporate networks to link together multiple intranets. Answer: FALSE Diff: 2 Page Ref: 5 AACSB: Use of information technology 5) Selling and buying electronically can be either business-to-consumer or business-to-business.
E -BUSINESS The founder of amazon.com studied the book market before choosing it as a starting place for amazon.com, but more importantly was his understanding of internet and willingness to invest in the latest internet technology to make shopping online faster, easier and more personally rewarding. Jeff Bezoz saw an opportunity that other booksellers couldn’t see, as observed in Business week “ what Bezoz understood before mostly was the ability of the web to connect almost anyone with any product , meant that he could do things that couldn’t be done in the physical world, such as selling 3 million books in a single store”. In a nut shell, Amazon.com gained the first mover advantage CONTINOUS INNOVATION Another success factor for amazon.com is the company’s ability to innovate. The words of saunders said that Amazon.com is “technology company” aside being a retail company. Bezoz knows that there are no sustainable technological advantages and it has to be an ongoing strategy.
Do you think that Internet distribution of digital music will increase or decrease the amount and variety of music available to the consumer? Internet distribution of digital music refers to the delivery of music without conventional physical methods to the customer such as vinyl, cd or ‘tape’. The music is essentially compacted into data and stored in wav, flac or mp3 formats which then will be stored onto a harddrive in the form on ‘bytes’. The substitution of physical delivery comes in the form on a download from online musical distributors such as ‘iTunes’, ‘Beatport’ and ‘Trackitdown’. Online distribution of music accounts for 80% of the industry revenue, which is estimated to be an industry whole of $5.34 billion by 2012 fall (Demery 2008).
Amazon is an American electronic commerce company that has become an icon of internet business. Jeff Bezos founded the company in 1994 and launched it online in 1995 as an online bookstore. However, the logo soon became symbolic as they started to sell everything from A to Z. Time magazine names Bezos “1999 Person of the Year” and said, “Bezos’ vision of the online retailing universe was so complete, his Amazon.com site so elegant and appealing that it became from Day One the Point of reference for anyone who had anything to sell online.” Strengths • Well established web brand • Loyal customers base of over 12million shoppers • Distribution facilities to handle growth and fulfillment • Leader in use of technology to delivery targeted content • Excellent offline customer service • Building international presence in markets outside of the USA • Has moved away form being a low price supplier of books toward a focus on delivering outstanding service at a price Weaknesses • Amazon.com brand has been diluted by entering a wide number of product segments, increasing competition • Need to restructure business to drive toward profitability has meant upward pressure on prices • No offline brand presence • Insufficient community added value • Now competes as a mass merchant, allowing specialty stores to identify with particular segment, e.g. Barnes and Noble - books, eToys - Toys, Home Depot - Tools.