Trophy Case Study

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CRANEFIELD COLLEGE OF PROJECT AND PROGRAMME MANAGEMENT MODULE M2 Programme Managing Organizational Performance and Innovative Improvement GROUP ASSIGNMENT Case Study: Trophy Project Evaluate the case and propose a solution. Prioritise the steps to be taken in your approach, be systematic and motivate your assertions. Please include the following declaration: “We hereby declare that this assignment is entirely our own work, and that it has not previously been submitted to any other Higher Education Institution. We also declare that all published and unpublished sources have been fully acknowledged and properly referenced. This includes figures, tables and exhibits. Where modified by us, this has also been indicated.” Contents…show more content…
Lack of Customer Relationship Management (CRM) Customer relationship management (CRM) is not just the application of technology, but is a strategy to learn more about customers' needs and behaviors in order to develop stronger relationships with them. As such it is more of a business philosophy than a technical solution to assist in dealing with customers effectively and efficiently. Nevertheless, successful CRM relies on the use of technology.(ref) The customer relationship management was poor at Trophy Project, this is evident in two situations from the case (.the presentation to customer/ in house representative....) According to (ref) Some of the causes of poor customer are (select from above Weak leadership, Untrained Staff & Employees not believing in the company, product or service 3.4. No…show more content…
5.34. effective communication According to Clements and Gido (2012: 388) A project communication plan defines the generation...’ It recommended that the programme management office in the Trophy Project should introduce a communication plan should be adopted in line with the guidelines as shown on the table below. Adapted from STD Bank It is recommended is that the company’s top management start a Change Management office. This will assist the organisation to have an independent department that will drive the awareness, desire, and knowledge of what the project aims to achieve also to reinforce the change with all the relevant stakeholders. 5.35. risk management strategy It is recommended that the company adopts a risk matrix to manage project risk and must be in a format shown on the table below Table 1: Risk Matrix for The Trophy Project Project Objective | Hazard(potential) | Risk (outcome) | Risk responses (Options/ Actions) | Responsible Person | Probability | Impact | Overall Rating

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