Trophy Project Case Study

CRANEFIELD COLLEGE OF PROJECT AND PROGRAMME MANAGEMENT

MODULE M2
Programme Managing Organizational Performance and Innovative Improvement
GROUP ASSIGNMENT

Case Study: Trophy Project
Evaluate the case and propose a solution. Prioritise the steps to be taken in your approach, be systematic and motivate your assertions.
Please include the following declaration:
“We hereby declare that this assignment is entirely our own work, and that it has not previously been submitted to any other Higher Education Institution. We also declare that all published and unpublished sources have been fully acknowledged and properly referenced. This includes figures, tables and exhibits. Where modified by us, this has also been indicated.”

Contents

1. INTRODUCTION 5 2. DISCUSSION OF PROBLEMS 6 2.1. Lack of a clear corporate strategy 6 2.2. No Top Management Support 6 2.3. Lack of Customer Relationship Management (CRM) 7 2.4. No Teamwork 7 2.5. Incompetent employees 8 2.6. Inadequate allocation of resources 8 2.7. No clear Roles and Responsibilities defined 9 2.8. Ineffective Project Management Office 10 2.9. Lack of Policies, Procedures and Processes 10 2.10. Lack of Communication Strategy 11 2.11. Lack of Risk Management Strategy 11 2.12. Lack of proper Project Management Planning 12 3. PROPOSED SOLUTION TO THE PROBLEMS 13 3.1. Clear Corporate Strategy 13 3.2. Top management support 14 3.3. Improve CRM 14 3.4. Effective Teamwork 15 3.5. Conduct a self-evaluation and learn from your mistakes 15 3.6. Resource allocation 15 3.7. Roles and responsibilities 15 3.8. PMO 16 3.9. Introduce Policies, procedures & processes 16 3.10. Communication 17 3.11. Develop a Risk Management strategy 17 3.12. Introducing a proper project management planning 18 4. RECOMMENDATIONS 19 4.1. Corporate